
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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In Between Sneakers and Ballet Flats—The New Louis Vuitton Shoes the Fashion Crowd Is Wearing
It silhouette.
By Bobby Schuessler
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Everyone I Know Loves Parisian Style—These 5 Outfit Ideas Are Trend-Forward Yet Still Feel Classic
Effortless vibes.
By Bobby Schuessler
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Introducing Celine Ateliers—a Behind-the-Scenes Look at the Craftsmanship of an Iconic Bag
Chic.
By Bobby Schuessler
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My Friend Has Classic Style and Wants to Look Even Chicer—I Suggested These Nordstrom Finds
Elevated basics, chic accessories, and more.
By Bobby Schuessler
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I'm a Fashion Person With Minimalist Style—5 Spring Items I'm Not Wearing Anymore and 5 I Love
Shopping inspiration ahead.
By Bobby Schuessler
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Yes, I Bet These 30 Cool Nordstrom Items Will Sell Out Before May 1
These finds are so chic (and popular).
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 8 Trends I'm Wearing to Look Even More Fashionable
Modern vibes.
By Bobby Schuessler
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I'm a Shopping Director—These 54 Items Are the Chicest Right Now
Elevated selects.
By Bobby Schuessler
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Whoa, I'm So Into the New Drops at Nordstrom, Zara, Shopbop, and J.Crew—Very Much Yes to These 41 Finds
Linen pants, pretty dresses, and so much more!
By Bobby Schuessler
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Nice to See You, It Bag—This Is the Chanel Style That's Taking Over the Fashion World
It's a stunner.
By Bobby Schuessler
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My Mom Wants to Start Shopping at Zara—I Sent Her These 33 Very Chic New Items
Elevated silhouettes ahead.
By Bobby Schuessler
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A Chic Wardrobe Starts at Nordstrom—I'm Really Feeling These 41 Stylish New Items
Modern spring finds.
By Bobby Schuessler
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I Went to France and Saw Everyone Wearing These 6 Basics on the Streets of Paris
The backbones of a French woman's wardrobe.
By Bobby Schuessler
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Wow, Amazon's Big Spring Sale Is Really Good—These Are the 35 Fashion Deals You Won't Regret
Major discounts ahead.
By Bobby Schuessler
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My Friend Wants a Rich-Looking Spring Wardrobe—I Suggested These Elevated Under-$100 Nordstrom Items
Elegant and affordable selects.
By Bobby Schuessler