
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Parisians and New Yorkers Are Stylish, Period—Here's What They'd Buy From the Nordstrom Half-Yearly Sale
Elevated basics, cool shoes, and so much more.
By Bobby Schuessler
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I'm a Busy Mom Who Owns a Jewelry Label—These Are the 7 Items I Always Wear
No-fail pieces.
By Bobby Schuessler
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Whoa, I'm So Into the New Drops at Nordstrom, Zara, Shopbop, and J.Crew—Very Much Yes to These 41 Finds
Linen pants, pretty dresses, and so much more!
By Bobby Schuessler
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I'm a Shopping Director—10 Spring and Summer Items My Stylish Mom and I Think Are Wildly Chic
From elevated basics to designer accessories.
By Bobby Schuessler
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I'm a Shopping Director—Here's Everything That Checks the "So Chic" Box
Shopping list ahead.
By Bobby Schuessler
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I Live in Basics, But I Keep Talking About These 5 Trends That Are Very Fashion Person Coded
Cool vibes.
By Bobby Schuessler
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My Friend Wants to Dress Like a Parisian—5 Cool Outfit Ideas I Recommended
Effortless and chic.
By Bobby Schuessler
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My Mom and I Shopped Nordstrom Together—These 31 Elegant Items Are Wardrobe Enhancers
Chic sweaters, jackets, flats, and more.
By Bobby Schuessler
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I'm a Fashion Editor and Always Find Cool Shoes and Accessories at Luisaviaroma—These Styles Are Chic
Gorgeous bags, sandals, sunglasses, and more.
By Bobby Schuessler
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I Own a Clothing Brand and Live in L.A.—8 Essentials That Are in My Spring Capsule Wardrobe
Bleusalt's Lyndie Benson's must-haves.
By Bobby Schuessler
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My Friend in NYC Wants to Ditch Her Simple Flats—I Told Her to Try These 2 Trendier Styles Instead
Comfy and chic.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—I'm Wearing These 5 Items to Make My Outfits Feel More Trend-Forward
Elevate those looks.
By Bobby Schuessler
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If Looking Chic Is Your Outfit Goal (Ahem, Like All of Us), These 29 J.Crew Items Will Interest You
Elevated spring and summer pieces.
By Bobby Schuessler
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I'm a Parent Who's Always Searching for Cute Kids' Clothing and Toys—Yes to These Items
Standout selects.
By Bobby Schuessler
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If "Rich Looking" Is the Vibe, But the Budget Is Under $100—These Nordstrom Items Are It
Elevated picks.
By Bobby Schuessler