I Have a "Less Is More" Approach to Beauty, But My Makeup Routine Is 20 Steps
Sponsor Content Created With SheGlam
The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.
Laura Lee started her YouTube channel almost a decade ago, and since then, she has amassed more than 4.6 million subscribers. She's also launched her own makeup line and collaborated with brands like SHEGLAM on limited-edition collections. Impressive? Yes, but the Los Angeles–based makeup artist says she was born loving all things beauty, even before she learned about the importance of skincare. "My skin was good to me. I had (and still have) a lot of freckles and clear skin, but I wish I wore more sunscreen. My family was not educated on the importance of sun protection, and I loved being in the sun," says Lee.
When she was younger, Lee loved full-coverage makeup and would often wear as much as she could. "I wasn't trying to cover anything up. I just felt makeup was like art. I had so much fun with it. Now, I have a 'less is more' approach and enjoy a more natural look," she says of her beauty routine. Her natural makeup look is actually 20 steps long, but she insists that's fewer steps than it used to be. Curious to see some of her favorite products? Keep scrolling for her 22 top picks.
This is such a solid concealer. It doesn't settle into lines, and the formula is infused with ingredients like hyaluronic acid and vitamins A, C, and E, so over time, your skin will look plumper and more hydrated. "It's the best full-coverage concealer, and it's super lightweight," says Lee.
Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.
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