The 35 Most-Wanted Luxury Buys of Fall 2025, Period
Now is the perfect time for a wardrobe update. We've just come off of fashion month, which means our heads are filled to the brim with next-season inspiration and our wheels are turning with new styling ideas to try out. At the same time, the fall 2025 collections are landing in stores, which means not only are we finally able to shop them, but we're also noticing which items people are gravitating toward the most. In other words, it's time to report on what is actually resonating in the wild.
Based on what fashion people are talking about, shopping, tagging, and linking out to, a number of specific designer fashion items are emerging as *the* ones to know for the new season. Whether it's the distressed leather Prada pumps that are appearing on every fashion person's feed, the Chloé Paddington Bag that the brand reissued from its beloved 2000s icon, or a fur-trimmed By Malene Birger coat that could very well become the coat of the season, these are the most buzzed-about luxury items and they're set to define good style for the remainder of the year. Here, discover our master list of fall's designer It buys.
Designed in collaboration with NYC's best dressed Charlotte Groeneveld, so it's immediately a piece to know.
Sofia Richie Grainge's much-anticipated clothing line has arrived, and this is already emerging as the standout piece.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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