Articles by Bobby Schuessler

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

Fashion People Are Wearing This $50 Accessory (Kendall Jenner Included), and I Bought It—My Outfits Are Now Cooler

I'm a Shopping Director, and I'm Here With a List of 35 Chic Things—Enjoy

I Styled 7 Nordstrom Outfits for Under $325 That Are Very Fashion Person Coded

Harry Styles Just Paired Short Shorts With the New It Sneaker Color of the Summer

Hold the Sneakers—These Are the Elegant Shoes Parisians Are Wearing With the Jeans of Summer

My Most Fashionable Friends Live in NYC—They'll Love These 30 Wildly Chic Zara Finds

This Is Your Last Chance to Shop the Legendary Nordstrom Half-Yearly Sale—Stylish People Will Love These 42 Items

My Mom Wants to Start Shopping at Zara—I Sent Her These 33 Very Chic New Items

The Most Stylish People Wear These Jeans, so I Finally Tried Them—Wow

I'm a Shopping Director—10 Shoe Silhouettes I Love RN (and How to Style Them)

I'm a Nordstrom Stylist—This Is Exactly What to Buy From the Half-Yearly Sale

Whitney Port Is as Chic as It Gets, and Her New Sunglasses Collab Is Just That—Chic

Parisians and New Yorkers Are Stylish, Period—Here's What They'd Buy From the Nordstrom Half-Yearly Sale

I'm a Busy Mom Who Owns a Jewelry Label—These Are the 7 Items I Always Wear

Whoa, I'm So Into the New Drops at Nordstrom, Zara, Shopbop, and J.Crew—Very Much Yes to These 41 Finds