
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I Live in Basics, But I Keep Talking About These 5 Trends That Are Very Fashion-Person Coded
Cool vibes.
By Bobby Schuessler
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I Keep Getting Compliments on These Trendy $240 Banana Republic Loafers—They Won't Be in Stock by EOW
Expensive-looking and so comfy.
By Bobby Schuessler
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I Style My Favorite Looks With Items From Nordstrom, J.Crew, BR, Shopbop, Madewell, and Vince—Love These New Finds
Wardrobe staples ahead.
By Bobby Schuessler
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6 On-Trend Outfit Ideas That Will Make Anyone Think You Hired a Personal Stylist
Fashionable looks ahead.
By Bobby Schuessler
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Spotted at Nordstrom: Chic Basics and Shoes I Know Stylish People Will Want in Their Closets
Cool tops, skirts, sandals, sneakers, and more.
By Bobby Schuessler
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Shopbop Stocks the Labels Fashion People Wear—These Spring and Summer Pieces Are Very Chic
And the retailer just launched Scout!
By Bobby Schuessler
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Women in Paris Wear These 8 Elegant Basics More Than Anything Else
Trust me, I know.
By Bobby Schuessler
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Okay, Fashion People: These 30 Trend-Forward Zara Items Won't Be in Stock by the End of the Month
From expensive-looking dresses to cool basics.
By Bobby Schuessler
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My Neighbor Asked What's in Style RN—I Said These 5 Trends (and They're All at Nordstrom)
Incoming: fashionable looks.
By Bobby Schuessler
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Elegant, Chic, and Classic—These Are the 29 Best Luxury Mother's Day Gifts
From gorgeous accessories to beautiful jewelry pieces.
By Bobby Schuessler
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I'm in Awe Over How Chic the New J.Crew Collection Is—29 Items That Will Have Fashion People in a Frenzy
Stunning. Absolutely stunning.
By Bobby Schuessler
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My Mom and I Think These 5 Spring Trends Are the Chicest and Most Elegant
Beautiful silhouettes.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 8 Trends I'm Wearing to Look Even More Fashionable
Modern vibes.
By Bobby Schuessler
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I Just Tried Chanel Skincare for the First Time, and Beauty Editors Are Right—These Products Are Fantastic
A+ products to hydrate, smooth fine lines, and more.
By Bobby Schuessler
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I'm a Stylist in NYC Who Was Just in Paris for 3 Days—These Are the Chic and Easy Outfits I Wore
Elegant looks ahead.
By Bobby Schuessler