February Is One of the Best Months for Shopping—31 Stunning New Items I'm Eyeing

If hating winter has become your entire personality lately, join the club. But luckily for all of us, spring is on its way. The days are already getting longer and store shelves are stocked with warm(er) weather items. I'm one of those annoying people who likes winter but gets tired of their wardrobe for it after a while. So let's do some shopping, shall we?
Scrolling through a retailer's new arrivals is one of my favorite pastimes and I've been doing a lot of it lately, as they're coming in fast and hot. February is one of the best months for shopping, in my opinion, as brands are transitioning from winter to spring inventory and all of the new stuff isn't yet picked over (which it will be in a month).
Keep scrolling to shop my carefully selected February shopping list. I think you'll be pleased.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
I'm Headed to Montauk, Copenhagen, and Madrid This Summer: 30 Items I'm Buying Now and Packing Later
My luggage will definitely be overweight, though.
-
These Rich-Looking Pieces Are All Under $100 and Will Transform Your Style Now Through Fall
Affordable and stylish.
-
My Mom Somehow Always Finds the Best Items at Walmart—Here's What She Sent Me to Buy
Yes, I was surprised too.
-
The Fashion Person's Guide to Buying a Designer Bag Secondhand
Ready, set, shop.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
Here's My Amazon Prime Day Shopping List So You Don't Have to Do the Digging
All the items worth adding to your cart.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
-
Every Fashion Item I'm Already Eyeing for Fall 2025
It's never too early.