
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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It's True: This Rich Shoe-Colour Trend Goes With More Than Black and Brown Shoes Do
In Elsa Hosk we trust.
By Allyson Payer
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Step Aside, Blue and Black Jeans—All the It Girls Are Wearing This Unexpected Denim Color in 2025
Our editors show you how to style it.
By Allyson Payer
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If You Want Prettier Fall Outfits, This Is the Vintagey Trend Your Wardrobe Needs
See how stunning it is IRL for yourself.
By Allyson Payer
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It Girls on Both Coasts Wear This Anti-Trend Item When Looking Cool Is the Goal
Hailey Bieber was just spotted in it again.
By Allyson Payer
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Elegant Dressers Are Wearing This Once-Hated Shoe Trend Like It Was Never Out
The 2025 version of the style is so good.
By Allyson Payer
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Spotted in L.A and London: Every Stylish Celebrity Is Suddenly Styling Their Leggings Outfits with This Exact Footwear Trend
And we can't get enough.
By Allyson Payer
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This Is the Low-Key Color Trend People Are Suddenly Wearing More Than Camel
Even Jennifer Lopez.
By Allyson Payer
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Jennifer Lawrence Is on to Something—This Under-$50 Accessory Trend Will Be Your Smartest Winter 2025 Purchase
Cold weather is coming.
By Allyson Payer
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It's True—This Rich Shoe Color Trend Goes With More Than Black and Brown Shoes Do
In Elsa Hosk we trust.
By Allyson Payer
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It's Here: The Elegant Shoe Trend Fashion People Are Trading Kitten Heels For
Elizabeth Olsen is keyed in, per usual.
By Allyson Payer
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7 Outfit Trends You'll See on Every Person With Good Taste at the Airport This Fall
You could be one of those people.
By Allyson Payer
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Looking Cool in a White T-Shirt RN Means Wearing This Dated Denim Trend With It
Jennifer Lawrence approved.
By Allyson Payer
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If You've Already Ordered This Pretty Winter Trend Celebs Just Started Wearing, You Have Good Taste
Spotted on It girls in Paris and NYC.
By Allyson Payer
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11 Things Elsa Hosk Has Influenced Me to Buy Over the Past 9 Months
Just by wearing them.
By Allyson Payer
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We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing Now
Spotted on Ayo and Kendall at the Chanel show.
By Allyson Payer