From Zara to Gucci—Here's Everything Worth Buying This Week
I dug through thousands of new arrivals so you wouldn't have to.

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
I shop—a lot. It's part of the job, I guess, but I was doing it long before I became a fashion editor. It's always had a calming effect on me, so whenever I need to clear my head, I spend hours and hours scrolling online, picking out pieces that stand out for one reason or another. And this week, I had a lot on my mind, which means my current wishlist is nothing if not thorough.
Ahead, you'll find 30 of the most buy-worthy fall fashion items that just arrived in stores, from future sell-out jackets by Massimo Dutti, Ralph Lauren, and SourceUnknown, to It shoes of the season by Reformation, Saint Laurent, and Alex Mill x Margaux. Dresses, skirts, sweaters, and more, too, made the cut. Basically, if you're feeling a case of the shoppies coming on, this is the best place to start.
From Gucci to Zara, everything worth buying this week is just a scroll away.
I'm still trying to decide between these and the pump version.
This scarf coat looks so expensive.
Say yes to V-neck sweaters, T-shirts, and dresses this fall.
If you love the Vida low-rise pants from Ref, you'll obsess over this new high-rise version.
Everyone in our office is talking about (and buying) these Madewell slim-straight jeans.
My favorite pants of the F/W 25 runway season. Easy.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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