(Image credit: Courtesy of Acne Studios; New Balance; Ulta Beauty; Sephora; Amazon)
It's no secret that in the past few years, TikTok has blown up as the top social media app to go-to for discovering trends and simply finding enjoyable content. I hate to admit it, but the app has even affected the way I speak. (If you visit the Who What Wear offices, you'll hear various TikTok sounds being used casually in conversation.)
It's also drastically changed the way people shop, with the algorithm giving everybody—not just those with a large amount of followers—a space on the For You Page to share their product recommendations. Stores have even started to put together TikTok sections so customers can find viral products easily when shopping.
The power of the app is real, and there are many product gems that have made it to the app this year. Some we already love here at Who What Wear and they ended up quickly making it to the masses, and some were even new and intrigued us editors just the same. Hundreds of products have gone viral on TikTok's algorithm in 2021, but below, I rounded up the 30 that are worth the hype.
Wilfred
Melina Pant
The leather pants that everyone has and for a valid reason. Contrary to other viral trends, leather pants are a wardrobe staple, so you won't see this going out of style anytime soon.
Merit Beauty
Shade Slick
Whenever I see a video of someone using this gloss, the video always has comments asking where it's from.
ACNE Studios
Scarf
Those in the fashion world know that ACNE Studios and the brand's scarves are nothing new, but it seems like Gen Z is finally taking notice. It's a bit of an investment for a scarf, but you'll come around to wearing it every winter.
Abercrombie
Curve Love 90s Ultra High Rise Straight Jeans
Take a trip back to high school because Abercrombie is back, baby! Its '90s jeans are the most hyped up pair of jeans I've seen, and according to some of our editors, I can confirm they are indeed worth it.
Zara
High-Waisted Pants
I own these pants in camel and black and confirm they are a must have.
Rare Beauty
Soft Pinch Liquid Blush
I have not met a person that's tried Rare Beauty's blushes and doesn't rave about them.
Maybelline
Sky High Volumizing & Lengthening Washable Mascara
Whenever I wear this mascara, I always get compliments on how long my lashes are.
Nyx Professional Makeup
Bare With Me Hydrating Face & Body Concealer Serum
I personally love this one because it feels like a serum but applies like a medium-coverage concealer.
Ugg
Classic Ultra Mini Boots
Uggs have never truly been "gone" from the trend cycle, but this mini version is high on everyone's wish lists.
Ilia Beauty
Super Serum Skin Tint SPF 40 Foundation
Looks and feels like skin when applied.
Skims
Ribbed Long Slipdress
Every time I see someone wearing this dress, I'm blown away all over again.
Anine Bing
Ramona Sweatshirt Ab X to Kate Moss
As seen on Selena Gomez.
KVD Beauty
Good Apple Skin-Perfecting Hydrating Foundation Balm
Just look up the videos of this foundation being applied, and you'll be sold.
Coach
Tabby Pillow Leather Shoulder Bag
There's nothing TikTok loves more than a Y2K trend, and what's more Y2K than a Coach bag? This one is fun still sleek.
With Jéan
Andy Dress
I didn't understand the hype of this dress at first, but it truly is so flattering on everyone. Plus, it's on sale right now!
Peter Thomas Roth
Instant Firmx Eye Temporary Eye Tightener
This product had been around for 10 years, but after one video hit 30 million views, it sold out quickly.
Zara
Halterneck Bodysuit
It's hard to see a outfit staples video on TikTok that doesn't include this bodysuit.
Freckles Mark
Vintage Retro 70s Sunglasses
I ordered these after seeing a video of them, and have no regrets thus far.
Olaplex
No. 7 Bonding Oil
This adds a sheen to the hair like no other.
Modegal
Boned Mesh Bustier
If you don't trust me trust the reviews.
Ariana Grande
Cloud Eau De Parfum
I was not expecting this perfume to have such a luxurious scent. It's a gentle sweet sent with touches of coconut, vanilla, and lavender.
Charlotte Tilbury
Hollywood Flawless Filter
Charlotte Tilbury's products are always sold out, and I understand why. I bought the mini size of this and put it on the high points of my face. It gives this "beneath the skin" glow that I can't get from any other product.
Dior
Lip Glow Oil
This is selling out everywhere for a reason.
Dyson
Airwrap Complete Styler
The king of all haircare items.
Too Faced
Lip Injection Extreme Lip Plumper
If you're on the more sensitive side, maybe this product isn't for you. But it's great for those who can handle the slight tingle and wait for the plpu,
New Balance
550 White Green
New Balance's sneakers are always extremely comfortable, so although I haven't tried this sneaker myself (It's been hard to get my hands on a pair), I have high hopes. My brother owns a pair and I think they make every outfit he wears look effortlessly cool.
Kalkehay
Detachable Dickey Collar Blouse
The layering trick I never would've thought to do.
'47
New York Yankees Brand Navy Basic Logo Clean Up Home Adjustable Hat
The trending videos featuring this are hilarious because it just shows girls wearing the hat for fun and blocking out guys' comments who say something about the sports logo.
H&M
Stoneware Vase
TikTok reminded many people that H&M's homeware section is not one to sleep on.
Pavoi
Gold Colored Lightweight Chunky Open Hoops
31,000 reviews prove just how viral these earrings are. If you're looking for chunky hoops but don't want to invest in an expensive pair just yet, consider this pair.
After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.