Whenever I want to look at clothes or discover a new brand, I usually end up on TikTok. I follow a lot of influencers with personal style I like to come back to, and it's always interesting to see what products are trending. Recently, I've been noticing the same fashion and beauty items pop up again and again, and a lot of them are available on the TikTok Shop.
Right now, the app is running its Deals for You Days with discounted viral favorites inspired by TikTok's summer trend report, featuring trends like "city girl summer." You can find the sale under the hashtag #dealsforyoudays, and everything from Gap to French Pharmacy is marked down. Whether you're shopping for basics or beauty, there are so many essentials for summer.
Below, I've rounded up the highlights of what I've been seeing NYC fashion people buying and posting about, and you can find even more markdowns on TikTok Shop through July 19.
Of course, I love French Pharmacy. I've used A313, but I only found out about Ialuset recently.
This slouchy Gap tote bag.
While Beauty of Joseon sunscreen has been a cult favorite for a while, the brand recently launched a tinted version with Sandy Liang as the face of the campaign.
TikTok loves Gap, especially these Low Slung Extra Baggy Jeans.
People who are committed to their skincare routines are no longer using the same towel to dry their faces each night. Instead, single-use towels from Clean Skin Club have taken over.
It seems like everyone I know owns a pair of sunglasses from Ray-Ban.
Phlur scents have become so popular on TikTok, particularly the body mists. I have the Vanilla Skin one, which I like wearing to bed.
Hanes T-shirts and tank tops are staples.
Tank tops always.
I was never expecting to see PacSun jeans go viral, but people swear by these low-rise jeans.
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I Shop For A Living—These TikTok Shop Fashion & Beauty Finds Are Actually Worth ItYou're welcome.
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I Asked My Favorite NYC Fashion People on TikTok What They're Buying for SummerFrom their personal shopping lists.
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I'm Obsessed With TikTok Micro-Trends—6 I'm Shopping for SpringTikTok rabbit holes are my favorite.
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I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From NordstromOf course, I want everything Martine Lavelle recommends.
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Goodbye, TikTok: The End of Fashion's Most Radical Digital PlaygroundGone but never forgotten.
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While It's Still Here, I'm Letting TikTok Persuade Me to Buy This Viral Top TrendThe "bodyless long-sleeve."
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Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the DistanceI'm going to use it this weekend.
