
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
-
Sienna Miller Makes Gucci’s Giglio Tote the It-Bag of the Season—And It’s Just Launched in Mini
An instant classic.
By Marina Avraam
-
15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
-
H&M Just Quietly Dropped the Most Expensive-Looking Autumn Staples
Insider tips.
By Emily Dawes
-
The "Ugly" Shoes Elite Fashion People Automatically Started Wearing on 1 September
Cosy and cool.
By Marina Avraam
-
Arket’s Knitwear Has a Cult Following—These 9 Styles Prove Why
Knitwear heaven.
By Marina Avraam
-
The Autumn 2025 Starter Pack: A Shopping Editor's Guide to the New Season
Essentials only.
By Marina Avraam
-
Zara Just Dropped the Most Expensive-Looking Minimalist Edit—15 Items That Will Sell Out by Autumn
Well done, I want it all.
By Marina Avraam
-
H&M Is Already in Autumn Mode and so Am I—These 6 Pieces Won't Wait Around
I bet they'll be sold out by September.
By Marina Avraam
-
And Now, Every Perfect Item on Our Fashion Editors' Autumn Wish Lists
Take a peek.
By Maxine Eggenberger
-
Zara Just Confirmed It—3 Colour Trends That Will Make Every Autumn Outfit Look More Expensive
Deep, earthy tones only.
By Marina Avraam
-
I’m a Sleek Minimalist—These 27 Zara and H&M Pieces Fit Into My Forever Wardrobe
A minimalist's dream.
By Marina Avraam
-
I'm 5'2"—Zara Jeans Are By Far My Favourite on the High Street
Denim-obsessive approved.
By Marina Avraam
-
Dakota Johnson's Materialists Outfits Are Perfect—5 Looks I Can't Wait to Copy
City chic at its finest.
By Marina Avraam
-
I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025
You're so welcome.
By Maxine Eggenberger
-
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes