I Haven't Shopped at Reformation in Ages, But These 30 Picks Are Changing That
I'm not sure if I'm alone here, but I definitely go through phases with where I shop, and about two to three years ago, I was in a major Reformation phase. The brand's selection of trend-forward denim fits alone had me down bad, not to mention the number of cool girl–approved staples I wanted to lift right out of Emily Ratajkowski's and Kendall Jenner's closets. While I can't say that anything specific happened to make me slow my roll with the brand (besides, you know, a global pandemic), I recently found myself scrolling through Reformation's new arrivals and finding plenty to be excited about.
I was so excited, in fact, that I may have gone a little overboard. A few solid hours later, I realized that my cart was overflowing with potential new buys. Needless to say, my infatuation with Ref is back—and stronger than ever. As for the items that are bringing me right back, well, there are clearly too many to justify buying, so while I compare and contrast a knit skirt set, a pair of loose jeans, and a sequin miniskirt, I'm sharing the 30 Reformation items that are filling up my (very full) cart. Shop all my favorites ahead.
Next up, dive into The It List, our end-of-year report on the trends, brands, and items that defined 2021.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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