Thanks to social media and its ability to turn a new label into an overnight success, it feels like there is a new It brand popping up every other day. No matter how much you may want to, investing in every cool new brand you come across is hardly realistic, but thanks to one of our favorite tried-and-true shopping hacks, we might have found a way for you to buy into all the popular It brands without depleting your bank account, and it's called The RealReal. If you aren't familiar, The Real Real is a luxury resale site where you can find pre-loved (as I like to call it) designer goods, from Louis Vuitton luggage to Prada headbands. Today, we're focusing less on the classic designers and more on the brands that are currently trending in the sartorial world.
Since brands like Jacquemus and By Far haven't been around long enough for their older products to be considered vintage, heading to The RealReal to source a discounted purchase from the names might not have crossed your mind, until now. So here's a little fashion secret for you: Fashion girls (editors, influencers, stylists, etc.) often look for more current popular fashion brands on The RealReal because on average, customers of resale sites are not looking for that furry Saks Potts bag; they are looking for a Fendi baguette bag, which only means all the cool It items are left for us at prices you never thought you could find these brands at.
Ahead, we have rounded up nine of the top It brands of the moment, including Khaite and Nanushka, and shopped out our favorite pieces currently available at extremely discounted rates. Happy shopping.
By Far
A pop of print and color to go with your white tee and jeans.
Your new work shoe.
These pumps would be perfect for brunch, don't you agree?
Jacquemus
The signature unique heel shape everyone in fashion is obsessed with.
With this shade of orange, how could you not want this for summer?
Cardigans aren't going anywhere.
The Attico
Spice up your party look in seconds with this number.
We're huge fans of color-blocking here, and this dress is high on our radar.
Your LBD is waiting for this matching pair.
Ganni
Ruffles are still full in swing, and I'm not mad about it.
Pair this skirt with a tank and strappy sandals, and you're ready to be a Fashion It girl.
Leave it to Ganni to make the perfect summer top.
Khaite
I'm already dreaming up all the outfits I can center around this go-to top.
These beige pants will complete your tonal look.
This dress and strappy heels? An effortless date-night outfit.
Rosie Assoulin
We love the '60s vibes this dress is giving off.
For those days when you really want a little extra something.
Channel your inner Marilyn Monroe this summer.
Nanushka
I didn't think I needed to own a sweaterdress till now.
Comfort, style, and under $200? Sign me up.
This jacket just screams '90s grunge.
Staud
Take this cute little top to brunch with jeans and to dinner paired with a slip dress.
Yes, it's the bag you've seen all the cool girls post on Instagram.
A throw-on-and-walk-out-the-door dress for the lazy summer mornings.
Saks Potts
For under $1000, you can look like a million bucks.
Don't be fooled by the fur. This little number can be styled all year round.
Did someone call Cruella de Vil?
Sandy Liang
Your friends will be asking to borrow this top.
Not your average button-down.
Bomber jackets might be declining on the trend charts, but this item is definitely on our style radar.
Next up, shop the 16 fashion brands our editors wear more than all the rest.
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