23 New Nordstrom Beauty Products People Are Already Losing It Over

Fun fact that you may or may not already know: Nordstrom has a great online beauty section filled with covetable brands such as Chanel, Aēsop, Nécessaire, and Clé de Peau Beauté. You might even say it's better than being in one of the brick-and-mortar store's fancy cosmetics departments because the selection is incredibly vast (and you get to shop from the couch, of course).
I'm drawn to a new-arrivals section like a moth to a flame, and that includes beauty product new arrivals (even though I'm technically a fashion editor). I find that late January is an especially great time to pay attention to new arrivals, as brands start to release their early spring goods (light at the end of the tunnel!). I just did the perusing for you, as there are a couple hundred new beauty arrivals to sort through. And even though the below products are brand spanking new, they already are racking up the enthusiast reviews from Nordstrom shoppers.
Scroll to shop the already highly praised new beauty products.
In the market for a new go-to lipstick? Nordstrom shoppers are enamored with this luxury pick.
If you want something more on the sheer side, you can't go wrong with this little tube.
At-home microdermabrasion made safe and easy (finally).
People are obsessed with these three masks, so you should probably snag this steal of a set before it sells out.
Happy costumers say that this eyeliner glides right on and stays put all day.
These five new Tom Ford shades are on their way to becoming cult favorites.
I'm not surprised in the least that these new cream eye colors from clean beauty brand RMS are already almost sold out.
I'm slightly blown away by the reviews for this gorgeous blush.
As soon as shoppers get the message that Nordstrom sells this cult-favorite sunscreen, it's going to be a hit.
Another luxurious diffuser I'm going to have to try.
This sheer matte lipstick (it's a thing) gives the most beautiful blurred effect to your lips.
It may be expensive, but a tube lasts forever, and your makeup will look flawless.
Reviewers (1.5K of them) are losing it over this mascara that makes it look like you're wearing false lashes (in a good way).
People say that this gloss is very effective if fuller lips are your goal.
After reading many reviews, I'm convinced that this highlighter could be the GOAT.
If you've been wanting to try Herbivore's buzzy Pink Cloud line of products, consider this the perfect opportunity.
People are raving about this dewy lip color (understandably), saying that it has great staying power.
FYI: Nordstrom just started selling Kylie Cosmetics, including this popular lip gloss.
Next up, 30 fashion and beauty items I'll be recommending over and over in 2022.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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