30 Fashion and Beauty Items I'll Be Recommending Over and Over in 2022

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(Image credit: @allypayer)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

As someone who spends my workdays (and my off-duty time, let's be honest) recommending fashion items and beauty products to people, I'll admit that there are some repeats. For example, if a friend or two wants to know what my favorite eye cream is, or if I'm writing a story about my favorite new beauty product discoveries, it's likely to be the same eye cream (you'll have to scroll down to see what it is). And although 2022 has just begun, I've already found quite a few other items I plan on talking about a lot this year.

Below, you'll find 30 of those highly recommendable items—some of which I can vouch for first hand and others that I just know are great for one reason or another. Scroll to shop them all.

Next up, 40 items on an NYC-based fashion editor's wish list.

Allyson Payer
Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.

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