As if Gucci wasn’t already art, the brand just launched a new collection that confirms it. #GucciHallucination is an online-only line of t-shirts and sweatshirts that feature the work of artist Ignasi Monreal. Like a piece of artwork, each piece is individually numbered—and there is an extremely limited amount available.
Each item features a surreal Gucci-themed illustration by the Spanish artist, and each one is as amazing as the next. Drawing inspiration from other artwork like Bosch’s "The Garden of Earthly Delights" and Millais’s portrait of Ophelia, the illustrations cheekily reimagine the scenes adorned in Gucci.
The fit of the sweatshirts and tees is unisex, and there are only 100-200 pieces of each design. Considering that demand for these will undoubtedly be high, and men and women alike will be fighting for the rare few, we're betting that everything will sell out quickly. We’re just saying: If you want to get in on it, don’t hesitate.
If you’re someone who’s swayed by the finer details, take note. Each item “ will be delivered in special edition packaging depicting digital illustrations from the Spring Summer 2018 campaign,” Gucci shares. Along with a dedicated label, these pieces are about as close to wearable fine art as you could get.
We already loved the bright colour trend that’s been happening in 2018, but to see Gucci use the concept as a springboard for this collection has confirmed that our instincts were correct. By incorporating classical art (and their signature quirk) into one of this season’s big trends, Gucci has made the look even more amazing than we had imagined it could be. Alas, isn’t that what Gucci does best though? We can always count on the brand to bring something refreshing to the table, no matter how redundant trends can start to feel—so thank you, Gucci, for keeping us on our toes.
Click through the gallery to see a few of the collection’s equally artful campaign imagery, and shop our favourite pieces below.
Shop our favourite styles:
Related: Here's Why More Luxury Fashion Brands Should Follow Gucci's Lead
-
The Refined Edit: 32 Luxury Finds on Sale at SaksStarting at just $58
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish ListIt-girl fall has arrived.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else DoesRun, don't walk.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More ComplimentsFall is in full swing.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One PairPrepare for endless compliments.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 FindsSo, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your BuckStellar under-$150 finds right this way.
