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Can This Popular Skincare Ingredient Boost Hair Growth? Here's What Experts Say
Don't sleep on it.
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From Princess Diana to Diana Ross, These Are the 15 Most Iconic Bridal Looks of All Time
See them all here.
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Chanel's In-House Perfumer Told Me All About the New Fragrance That Evokes Joy and Optimism
And how to get his job.
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The Draped Bob Is the Summer Haircut Trend Every Cool Girl Is Suddenly Getting
Experts adore the lived-in look.
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Christos Garkinos on The Items Everyone Should Have In Their Wardrobe
Take it from the man leading livestream luxury resale.
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Is It Just Me, or Is Every Cool Girl Suddenly Pairing Ballet Flats With This Anti-Denim Pant Trend?
You probably already own it.
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Every It Girl Owns at Least 5 Summer Dresses in This Particular Print
I am obsessed.
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Want to Elevate Your Personal Style? Look No Further Than This Jewelry Collection From MARLI New York
Sponsor Content Created With MARLI New York
Meticulously crafted creations designed to make every moment extraordinary.
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I Wore the Freakiest Clear Shoe Trend of 2025, and It's Surprisingly Easy to Style
Is it actually cool to show off your toes now?
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I Went to Seoul, Miami, and Chicago This Month—Here's Everything I Wore Along the Way
An editor's guide to packing for multiple trips.
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The Best Nail Products of 2025
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The Best Bodycare Products of 2025
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The Best Makeup of 2025
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The Best Hair Products of 2025
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The Best Skincare Products of 2025
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The Best Beauty Tools of 2025
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The Best Fragrances of 2025
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The Who What Wear 100 Beauty Awards 2025
Welcome to our annual awards featuring the 100 best beauty products across every category.
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This Is Going to Be *the* Biggest (and Most Elegant) Pedicure Trend of the Summer, According to My Nail Artist
Got milk?
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If You Hate Flip-Flops, Try the Viral Sandal Trend Everyone With Good Taste Is Wearing This Summer
You can trust me.
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French Women With Good Taste Are Exclusively Wearing These 7 Elevated Summer Accessory Trends
Straight from the streets of Paris and the beaches of the South of France.
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In Indonesia, Beauty and Wellness Are Inextricably Linked—Let This Expert Lend Some (Joy-Inducing) Insight
From the Jamu tradition to Indonesian beauty ingredients and more.
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Remember Jelly Shoes? This Juicy Manicure Is the '90s-Inspired Nail Equivalent
Ooey-gooey and oh so fabulous.
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French Women Are Giving Up Linen Shorts for This Trendier But Divisive Style
From Paris to Saint-Tropez.
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Meet Courtney Claghorn: The Founder Behind Sunless Tanning Empire SUGARED + BRONZED
Hear her story here.
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If You Hate Baggy Jeans, Try These Slim and Sophisticated Styles That Are Trending Again
Shop the five denim trends inside.
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Lisa's and Jisoo's Manicurists Just Told Me These 9 K-Pop-Coded Nail Trends Will Define 2025
Invisible art, omakase nails, and more that are years ahead of the trend cycle.
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Nikki Glaser's 3 No-Fail Tricks for an Instant Glow-Up—Plus, Why It Pays to Be a Try-Hard
The comedian talks "recession blonde," color analysis tests, and desert-island tour products.
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Red Is for the Bride, Not You: What Wedding Guests Should Know About Cultural Traditions
Brides from different cultures on the mistakes wedding guests still make—and what to do instead.
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9 Outfit Trends That Look Just as Cool Now as They Did in the '90s
Our obsession with the decade continues.
