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March Beauty Empties—See What Products We Used to the Last Drop
Watch and shop live.
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Rebecca Black Is Back and Ready to Show You All of Herself This Time
The "Friday" singer has a brand-new pop EP, Salvation.
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Every Fashionable Woman in Los Angeles, Paris, and New York Owns a Bag in This Specific Color
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Spring's It Buys? I'm Predicting These 6 Celebs Purchases
Call me psychic.
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Everything Good: What I Wore, Bought, Tried, and Ate This Month
From the perfect suede bag to the best lymphatic treatment in NYC.
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I'm a Shopping Editor—6 Spring Basics I'm Over and 6 I'm Going to Wear All the Time
Basics don't have to be boring.
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Move Over, Mesh Flats—Your Successor Is Hot on Your Heels
It's trailing close behind.
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Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
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Non-Dated Ways to Style Classic White Sneakers This Summer
These outfits are so fresh.
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Wait, Is Everyone Suddenly Skipping Flats to Wear These Dated Shoes With Jeans Again?
All signs point to yes.
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I'm a South Asian Beauty Founder—I Swear By This Dopamine-Boosting Makeup Tip
Plus, shop the brand's just-launched, soon-to-be-viral mascara.
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Is It Just Me, or Is Every Fashion Person Wearing This New York City Jewelry Brand?
Now, I understand why.
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I'm a Fashion Editor—7 Trends I'm Buying in 2025 and 7 I'm Skipping
From buttermilk pieces to sporty jackets.
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Signature Scents Are Everywhere in 2025—Here's the Expert-Backed Way to Find Yours
Sponsor Content Created With Carolina Herrera
Our fragrance expert shares her advice and the head-turning scent she loves.
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You're Welcome—5 Spring Outfit Ideas You'll Want to Wear Frequently
Inspiration ahead!
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Our Editor Shares Her 2025 Spring Fashion Predictions
Plus, the items you can incorporate into your rotation.
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The Fall 2025 Runway Looks That Will Define Cool Style This Year
From exposed bra straps to belt styling.
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Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
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I Tried This Curve-Friendly Denim Brand for the First Time—These Are the Jeans I'm Wearing Now
Everything you need to know about popular Good American denim styles.
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A Desert Escape Is Calling—Here's How We're Dressing for It
Festival season is upon us and we're more than prepared.
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This New Spring and Summer Scent Is "Italian Citrus Grove Meets French Riviera"
It calls for sunny days ahead.
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Sydney Sweeney Just Told Me Her Exact Skincare Routine—It Includes This Plumping Serum and $10 Skin Soother
Babe, wake up. Sydney Sweeney just dropped her skincare routine.
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Kate Hudson Talks Rom-Com Beauty, Moon Rituals, and the "Good Hair Day" Products She Swears By
The actress has partnered with Joico as its first-ever global spokesperson.
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10 Who What Wear Editors, 64 Spring Buys—Inside Our Seasonal Mood Boards
Everything inspiring our wardrobes this season.
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5 Europe-Based Influencers I Follow to Find Out What the New Designer It Items Are
Ready for some wardrobe envy?
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I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Fall 2025
*Preorders now.*
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Anti–Skinny Jeans Are Still Ruling in 2025—Finally, 15 Fresh Ways to Wear Them
Stealing these looks this season.
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Every Cool Fashion Person I Know Is Wearing This Retro-Preppy Top
The perfect piece to add to your spring wardrobe.
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My Friends Always Ask for My Shopping Advice—These Are the 5 Trendy Spring Items I'm Buying
From lace dresses to ballet sneakers.
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Thaïs Aliabadi Continues to Revolutionize Women's Health With Ovii
Hear her story here.
