The 28 New H&M Items I Know the Fashion People in My Life Would Buy

I recently rounded up some of the chicest under-$100 shoes I thought some of the coolest fashion people in my life would be into thanks to their forward and versatile nature. Well, next, I wanted to spend a little time showcasing some of those especially appealing finds at a store many of us shop at. Yep—I'm talking about H&M here.
Given that the affordable retailer stocks everything from trendy staples to timeless basics, the new-in section is regularly full of a range of intriguing items. So I spent an afternoon scrolling through the latest offering to uncover new 28 H&M items I know my inner circle (and hopefully you too!) would love.
Keep scrolling to discover chic H&M pieces that could be worth adding into your rotation if you’re shopping at the moment.
Next, check out chic under-$50 Nordstrom items to shop now.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
These Rich-Looking Pieces Are All Under $100 and Will Transform Your Style Now Through Fall
Affordable and stylish.
-
Shoes Are Rarely Classic, Trendy, and Pretty—That's Why This Style Sells Out Every Year
There's a pair for everyone.
-
My Mom Somehow Always Finds the Best Items at Walmart—Here's What She Sent Me to Buy
Yes, I was surprised too.
-
Aritzia Is a Fashion-Person Paradise—These 25 Standouts Are Now on Major Sale
The basics alone are worth checking out.
-
These 30 Simple Yet Elevated Picks From the Nordstrom Anniversary Sale Are Giving Major Rich Vibes
Hello, instant confidence boost.
-
These 31 Classic Nordstrom Anniversary Sale Finds Are the Key to a Rich-Looking Summer Wardrobe
Imagine the chic outfits.
-
Shop 29 of This Week's Best New Arrivals
Buckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.