If you need to do some swimsuit shopping as summer approaches but aren't sure where to start, I have a simple suggestion: Choose a color. It'll narrow your search down and make shopping a lot more fun. If you're not even sure what swimsuit color you want, I have some suggestions that I think you may appreciate.
Swimsuit trends are usually dictated by the overarching fashion trends of that season, and that goes for color trends as well. You'll always find black and bright colors in abundance when it comes to swimwear each summer, but my list of swimsuit color trends is a bit more nuanced. There are six color trends, in particular, that make excellent swimsuit colors, and the market is flooded with them. Ranging from subtle neutrals to bold statement makers, these swimsuit colors will ensure that you stand out at the beach or pool. Scroll on to get your bikini and one-piece shopping started for the season.
Chocolate Brown
This is one of the most elegant swimsuit color trends of the season. You will look like you know what you're doing in a chocolate-brown swimsuit this summer.
Shop Chocolate-Brown Swimsuits
Shop the matching August Eyelet High Waist Bikini Bottoms ($170).
Shop the matching Samba Bikini Bottoms ($98).
Red
To the surprise of no one, red swimsuits are set to be big again this summer. If you want to avoid Baywatch associations, opt for a bikini.
Shop Red Swimsuits
Black and White
It's a combo! Black-and-white swimsuits are just about as chic as it gets. They're timeless, and you'll always look on-trend yet classic when wearing one.
Shop Black-and-White Swimsuits
Shop the matching Rose Striped High-Rise Bikini Bottoms ($176).
Shop the matching Tossa Bikini Top ($98).
Shop the matching Brazilian Bikini Bottoms ($13).
Cobalt Blue
If brights are more your speed and you like to match the water, add a cobalt-blue swimsuit to your shopping list. Compliments on this pretty color are guaranteed.
Shop Cobalt-Blue Swimsuits
Shop the matching Blake Bikini Bottoms ($165).
Shop the matching Bridget Reversible Bottoms ($70).
Yellow
Yellow is a major color trend this summer, and every shade of yellow, from butter to marigold, happens to look amazing in the sun.
Shop Yellow Swimsuits
Shop the matching Milan Bikini Briefs ($146).
Pale Pink
After last summer's hot-pink moment, it's pale pink that's at the forefront for summer 2024. This pretty color is a great option if you prefer pastel swimwear.
Shop Pale-Pink Swimsuits
Shop the matching Declan High Rise Bikini Bottoms ($125).
Shop the matching Ella Covered Bikini Bottoms ($115).
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