From High-End to the High Street, These Are the Best-Selling Items of 2024 So Far

As much as I can’t believe it, we’re over halfway through 2024, and it’s been quite the year already. Fashion months have come and gone, celebrities have been spotted in everything from cult buys to high-street items, and the It pieces of the year have been officially crowned. As we near the start of autumn, there's plenty of newness around, but I wanted to take a moment to celebrate the tried-and-true standout pieces of the year so far. After all, they're basically direct recommendations from you, our dear readers.
Of all the exciting aspects of my job—trying on new-in styles, finding out about sales before they go live and being able to count runway-watching as a day at the office—one part I particularly love is seeing what our readers are actually buying. Whilst us editors may get the inside scoop, our readers have exquisite taste and can spot a must-have item a mile off, often influencing our own purchases. So, thank you all for your help.
Each piece is special in its own right, but not because of a bold shade or extravagant flair. These items are stellar for their timeless design, wardrobe versatility and chic edge that makes getting dressed that much easier. There are investment bags destined to hold your essentials for years, sweet summer dresses that can easily transfer into our autumn wardrobes by swapping a trending sandal for a classic loafer, and smart tailoring that can be dressed up or down at your will, amongst other brilliant buys.
It's not just investment pieces that we've covered here. Everyone's budget may look different at any time, and as we're big fans of a high-low wardrobe of designer and high-street pieces, this edit very much reflects the successes of luxury names and the British high street alike. Better still, each piece is perfectly primed for the start of summer, so if you're looking to add to your wardrobe right now, this is what your fellow readers (and the Who What Wear UK editors) have already added to their baskets.
Keep scrolling to explore the best-selling items of 2024 so far.
SHOP THE BEST-SELLING ITEMS OF 2024 SO FAR:
Boho styles are back for 2024, and few encompass the ease of the aesthetic like Rixo's Maribelle blouse.
A classic slip dress in a versatile shade is always a good idea.
Honestly, any of the Margaux bags could sit in this spot, but the capacious size makes it ideal for all your essentials and more.
It's a hard choice to choose just one of Loewe's iconic basket bags, but I have a soft spot for the unique shape of the Petal.
The brilliance of a belt is often overlooked, but this year, all eyes are on this bold studded style.
Every great wardrobe should feature a classic white T-shirt.
If expensive-looking bags without the designer price tag are what you're after, look no further.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
-
Haters, Keep Scrolling—This Controversial Sandal Color Is Steaming Toward a Comeback
I'm here for it.
-
Sorry, Cheeky Bikinis—Fashion People Are Reaching for This Equally Chic Style Instead
Spotted on style muses from Paris to Lisbon.
-
8 Trends That Were Outdated But Are Now Cool (and 8 That Were Cool But Are Now Outdated)
Let's freshen things up, shall we?
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
I'm a Shopping Director, and I'm Here With a List of 35 Chic Things—Enjoy
Cool denim, pretty tops, gorgeous sandals, and more.
-
Put Down the Skinny Jeans—*This* Is the Denim Trend Everyone Everywhere Is Wearing With Sandals
They're not straight-leg jeans either.
-
Spotted in Monaco: 6 Trends F1's Chicest WAGs Wore During the Grand Prix Weekend
Everyone showed out in Monte Carlo.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.