Trust Me: This £66 Handbag Will Sell Out by the Weekend

published 6 January 2025

After almost a decade of working in the fashion industry, I've developed a kind of sixth sense when it comes to the pieces that will sell out next.

For years, I've watched new-in items soar in popularity and spent hours refreshing in case of a restock, and now I'm able to predict the next best-selling items as soon as they appear in any given new-arrivals section. On a recent morning scroll of the new-in buys at some of our favourite retailers, I instantly noticed an expensive-looking tote bag I think is destined to go out of stock as quickly as it arrived. Let me introduce you to the ASOS Design Suede Bowler Tote Bag (£66).

Woman wears striped jumper, blue jeans and brown tote bag

There are particular details I look for when predicting a sell-out piece: a refined design in line with fashion's current love for pared-back, minimalist pieces. Next, an anti-trend edge void of bells and whistles that can quickly date—key for a worthwhile addition to any wardrobe. Finally, I want a colourway that feels current and highly wearable. With a sleek silhouette, refined brown and burgundy shade options and a classic design, this tote ticks all my boxes.

Woman wears red cap, grey jumper and burgundy tote bag

Its front and back panels emulate a bowling bag, and whilst the silhouette is structured, the suede brings an ease that makes it less formal and more ready for everyday outings. The handles are secured from the inside of the bag, adding to the premium feel and making it reminiscent of a rarer iteration of The Row's Margaux.

But thanks to the popularity and scarcity (not to mention the super-high price tag) of the Margaux, various brands have created their own interpretations, from COS's Bowling Bag to H&M's version, but with trending shades and a £66 price tag, I'd definitely move quickly if you're looking to add the ASOS Design style to your handbag collection.

Keep scrolling to shop the ASOS Design Suede Bowler Tote Bag along with more best-selling bags.

Shop the ASOS Design Suede Bowler Tote Bag:

ASOS DESIGN

Suede Bowler Tote Bag in Chocolate

Deep brown always feels so premium.

ASOS DESIGN

Suede Bowler Tote Bag in Burgundy

The shade of the season.

Shop More Best-Selling Bags:

COS

Studio Bowling Bag – Leather

Yes, it's back in stock!

The Row

Soft Margaux 17 Bag in Leather

The bag at the top of my wish list.

Arket

Leather Tote

Practical and sleek in equal measure.

H&M

Tote Bag

Destined to be your companion for office days and weekends alike.

DeMellier

The Midi New York in Mocha Suede & Mocha Smooth

There are plenty of shades to choose from, but the brown suede is a favourite of mine.

Prada

Re-Nylon and Leather Medium Top-Handle Bag With Padlock

A smaller bowling bag I'd happily add to my collection.

& Other Stories

Large Leather Tote

Don't overlook & Other Stories' handbag selection.

ZARA

Split Suede Shoulder Bag

There's a lot to love about this bag.

Explore More:

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.