One of my favorite things about the seasons changing is the shift in my wardrobe’s color palette. I know there are technically no rules when it comes to wearing certain colors, but there’s no denying that color trends correlate to the seasons changing and certain hues reign supreme.
Now that fall is here, I'm doing some serious color-focused shopping. Of course, the typical fall hues have made their way on my list, such as rich burgundy, burnt orange, and warm nude, but my favorite on the list is chocolate brown. This color trend for fall is hardly new, but for fall 2024, the internet and fashion people alike (myself included) can’t get enough of it. There's something about this particular shade of brown that feels luxurious and looks expensive. Most likely because it’s a warmer neutral than gray or black, creating a cozier vibe that pairs perfectly with the autumn weather.
After hours of scouring some of my favorite retailers for the perfect chocolate-brown pieces to add to my fall wardrobe, I ended up with 30 picks. From the perfect fall boots to the chicest suede bag to the knit bodysuit of my dreams keep scrolling to take a peek!
Zara
J.Crew
Nordstrom
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Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just ArrivedRefreshingly good.
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Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and DressesVersatile and chic.
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This Is the Low-Key Color Trend People Are Suddenly Wearing More Than CamelEven Jennifer Lopez.
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Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best VersionsThe chicest people in London and New York are wearing it.
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We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.
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Black Pants With Black Boots Is Dated—This Is the Shoe Color It Girls Are Wearing InsteadKendall Jenner included.
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It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026As seen on Alexa Chung in Paris.
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Bold Colors Are In for Fall—Try These 3 Hues to Live Your Life in TechnicolorThese will be everywhere this fall.
