Since the Margaux Is Nowhere to Be Found, This Is the The Row Bag We're Buying Instead
It's also a forever piece.

Back in April, whispers began circulating through the fashion world, and for fans of The Row, they weren't exactly the kind of rumors one would hope to hear. The buzz? Speculation that the brand's beloved Margaux bag was being discontinued. While The Row never confirmed or denied the claims, the spacious tote has quietly vanished from shelves.
Nowadays, if you're lucky, you can occasionally find one on a secondhand site—often priced at twice its original retail value. For those who missed their chance to snag one and don't want to spend a small fortune, turn your attention to another standout designer piece from the brand: The Row's 90's Bag.
First introduced in the brand's F/W 14 collection, the compact top-handle silhouette has since become a cult favorite. Fashion insiders from New York to Los Angeles, Paris to Portugal have embraced the designer bag for its quiet sophistication. With gently rounded edges, a sleek strap, and a subtly slouchy structure, it channels a refined, minimalist sensibility rooted in '90s style. Its versatility and enduring appeal have also translated into strong resale value, positioning it as both a stylish and savvy purchase.
"It's still early days for the 90's Bag, but the spike in searches points to strong potential in the resale market," says Alexis Hoopes, VP of global fashion at eBay. "Global searches on eBay are up 55% year-over-year as of April. That's 20 percentage points higher than what we've seen for the brand's famous Margaux bag."
Available in timeless shades like black, ivory, and warm brown as well as materials such as calfskin leather and suede, the 90's Bag offers a quiet luxury aesthetic that resonates with today's in-the-know fashion people. "What makes the 90's Bag so appealing is its understated silhouette and classic colorways," Hoopes adds. "These styles tend to hold their value exceptionally well over time."
In short, the 90's Bag is one to keep an eye on—just don't wait too long. These days, you never know when a piece from The Row will disappear. Keep scrolling to shop the 90's Bag, and while you're at it, discover more coveted The Row bags that are worth the investment.
Shop The Row's 90's Bag
More Investment-Worthy The Row Bags
"The Bindle Bag is another standout, though more under the radar," shares Hoopes. "It's been averaging over $900 on eBay this year. Its slouchy silhouette taps perfectly into the growing boho trend. Our eBay Watchlist report shows searches for suede bags are up nearly 60%."
Kendall Jenner just wore this bag with cuffed jeans, a T-shirt, and ballet flats.
Tasteful dressers in Europe keep wearing bowling-style bags like this one.
Make this your travel bag for summer weekend getaways.
Business and creative professionals love this bag for work. The nubuck leather is highly durable and ideal for carrying heavy laptops and books, and the interior wristlet keeps smaller essentials organized and easily accessible.
The Row introduced this bag in its S/S 21 collection, and four years later, it remains highly popular and sought-after. With its simple, streamlined design, it features a signature bucket silhouette. Celebrity fans include Zoë Kravitz, Jennifer Lawrence, and Gigi Hadid.
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
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