Since the Margaux Is Nowhere to Be Found, This Is the The Row Bag We're Buying Instead

It's also a forever piece.

Back in April, whispers began circulating through the fashion world, and for fans of The Row, they weren't exactly the kind of rumors one would hope to hear. The buzz? Speculation that the brand's beloved Margaux bag was being discontinued. While The Row never confirmed or denied the claims, the spacious tote has quietly vanished from shelves.

Nowadays, if you're lucky, you can occasionally find one on a secondhand site—often priced at twice its original retail value. For those who missed their chance to snag one and don't want to spend a small fortune, turn your attention to another standout designer piece from the brand: The Row's 90's Bag.

Marilyn wears a white sweater, pink lace top, red jeans, flip flops, and The Row 90's Bag.

(Image credit: @nlmarilyn)

First introduced in the brand's F/W 14 collection, the compact top-handle silhouette has since become a cult favorite. Fashion insiders from New York to Los Angeles, Paris to Portugal have embraced the designer bag for its quiet sophistication. With gently rounded edges, a sleek strap, and a subtly slouchy structure, it channels a refined, minimalist sensibility rooted in '90s style. Its versatility and enduring appeal have also translated into strong resale value, positioning it as both a stylish and savvy purchase.

"It's still early days for the 90's Bag, but the spike in searches points to strong potential in the resale market," says Alexis Hoopes, VP of global fashion at eBay. "Global searches on eBay are up 55% year-over-year as of April. That's 20 percentage points higher than what we've seen for the brand's famous Margaux bag."

Hannah wears a brown red and the white The Row 90s bag.

(Image credit: @hannahlewisstylist)

Available in timeless shades like black, ivory, and warm brown as well as materials such as calfskin leather and suede, the 90's Bag offers a quiet luxury aesthetic that resonates with today's in-the-know fashion people. "What makes the 90's Bag so appealing is its understated silhouette and classic colorways," Hoopes adds. "These styles tend to hold their value exceptionally well over time."

Cass wears a white jacket, beige top, brown belt, white jeans, and white The Row 90s bag.

(Image credit: @cassdimicco)

In short, the 90's Bag is one to keep an eye on—just don't wait too long. These days, you never know when a piece from The Row will disappear. Keep scrolling to shop the 90's Bag, and while you're at it, discover more coveted The Row bags that are worth the investment.

Shop The Row's 90's Bag

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Associate Fashion Editor

Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.