If the Margaux *Is* Discontinued, This Is the Row Bag We're Buying Instead
I want to preface this by saying that nothing about what I'm about to tell you has been officially confirmed. That said, the rumor swirling around the fashion industry over the last week is that The Row is planning to discontinue its most famous handbag, the Margaux. The open-top tote bag has become one of fashion's most sought-after and re-created handbags, two qualities that could explain the brand's decision to press pause or full-on quit on the style. It's everywhere, a phenomenon that would appear to butt heads with The Row's entire ethos of hushed luxury, which is why I wasn't exactly surprised when insiders began suggesting online that the end of the Margaux was near.
Again, The Row has yet to comment on the rumors taking shape across Reddit, Twitter, and Instagram, but if Mary-Kate and Ashley Olsen's award-winning fashion brand is preparing to call it quits on the Margaux, we'll collectively need another stealth-wealth bag to replace it with. And no, another brand won't be supplying it. Recently, The Row opened preorders for a new bag, called the Marlo, and it's already on its way to becoming the brand's next big hit.
The Row Marlo bag in Moss
The Marlo was made in three saddle-leather color options—Moss, Chestnut, and Black—with all of the above already selling out. (You can always join the waiting list, though, and keep your eyes peeled for other iterations.) The 17" x 12" x 6.3" softly structured tote bag is made of 100% calfskin leather and lined with 100% cotton. It's made in Italy, and like every other bag by The Row, it epitomizes luxury in a quiet, logo-free manner.
The Marlo bag:
Shop more The Row handbags:
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right Now
25% off? Yes, please.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
Here's to effortless outfits.
-
Every Major Handbag Trend That Will Take Over in Fall 2025
A report on the key styles to know.
-
The 8 Best Pieces to Invest In for Fall 2025
Shop the edit.
-
I Visited the Stunning New Rolex Boutique in the Hamptons and Tried On the Buzziest Watches
Everything to know about the new flagship store.
-
Sporty, a Little Ugly, and Already on Elsa Hosk: Fall's First Viral Flats Have Arrived
Prepare to see them everywhere.