Receipts! Screenshots! Bowler Bags Are So Back

the bowler bag trend is shown in a collage of runway and street-style images with women wearing the best bowling bags
(Image credit: Launchmetrics Spotlight; @sobalera; PICTURED: Miu Miu F/W 24; Tod's F/W 24; Stella McCartney S/S 25; Bottega Veneta F/W 24)
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Hot take: No runway trend is trending until you can thumb through enough evidence proving it's being seen on the street. We need the receipts and screenshots—period. But even if you're not the type of person who spends their free time compiling evidence for the biggest runway trends (guilty as charged), it should be no surprise that late '90s and early '00s fashion has resurfaced. After all, It's taken over social media, street style, and even our site. Now, we'll be the first to admit that the handbags from that era haven't been given as much attention until now. For the last few seasons, luxury houses revitalized bag trends from the late '90s, including the bowler bag. Some of the best types of bags were adopted from their original function (often antithetical to high fashion) and transformed into a trend. Such was the case with the bowling bag.

As the name suggests, this structured bag has a flat bottom and curved top to carry bowling equipment. The style's adaptation and subsequent embrace into mainstream fashion were ushered in by Dior's vibe bag (released in 1997) and Prada's bowler bag (released in 2000). While these two luxury brands may have given the bowler bag its "lane," the redux of '00s aesthetics in recent runway collections has ensured its continued relevance. But make no mistake, the version of this handbag trend we've seen bubbling up now isn't a doubling-back of the same old bowler bags. That shift is embodied in a new wave of viral bowler bags, such as The Row's Margaux Tote Bag or Ferragamo's Hug Bag, which have given the classic handbag a contemporary refresh by embracing minimalism.

Unlike the logo-heavy bowler bags that dominated the aughts, these bags brought about a newer version of this bag trend that focused on reimagining the style through textures, colors, and even the silhouette's portions. Since then, several other designers have followed suit, including in the F/W 24 and S/S 25 collections of Miu Miu, Tod's, ACNE Studios, Bally, Stella McCartney, Coach, Khaite, and Sandy Liang. While every designer reimagined this bag in different ways (some have adapted the style to create an East-West silhouette, while others have given it a boxier shape), there's no denying that bowler bags will strike out as one of the season's biggest trends.

Don't believe this "dated" bag is back in the game? We've shared examples of the bowler bag trend on the runway and in the wild ahead. Plus, we've rounded up a curation of the best bowling bags to buy (in case you're feeling lucky).

On the Runway

The bowler bag trend is depicted in a close runway photo from Miu Miu's fall 2024 show with a model wearing a navy peacoat, blue blouse, pearls, brown leather gloves, and a brown bowling bag

(Image credit: Launchmetrics Spotlight; PICTURED: Miu Miu F/W 24)

bowler bag trend is depicted in a runway photo from Tod's fall 2024 show with a model wearing a black leather jacket over a black turtleneck with black trousers, black ankle boots, and a dark brown bowling bag

(Image credit: Launchmetrics Spotlight; PICTURED: Tod's F/W 24)

bowler bag trend is depicted in a runway photo from Bottega Veneta's show with a model wearing navy trench coat with a navy bowler bag

(Image credit: Launchmetrics Spotlight; PICTURED: Bottega Veneta F/W 24)

the bowler bag trend is depicted in a close runway photo from Stella McCartney's spring 2025 show with a model wearing a gray pinstripe suit with a brown bowling handbag

(Image credit: Launchmetrics Spotlight; PICTURED: Stella McCartney S/S 25)

The bowler bag trend is depicted in a runway photo from Khaite's spring 2025 show with a model wearing a white organza gown with black strappy sandals and a black suede bowling bag

(Image credit: Launchmetrics Spotlight; PICTURED: Khaite S/S 25)

bowler bag trend is depicted in a close runway photo from Acne's spring 2025 show with a model carrying a tan bowling bag

(Image credit: Launchmetrics Spotlight; PICTURED: Acne S/S 25)

In the Wild

The bowler bag trend is depicted in a street-style photo of a woman on the sidewalk wearing a black blazer with straight-leg jeans, black loafers, and a black bowling bag

(Image credit: @sobalera)

The bowler bag trend is depicted in a street-style photo of a woman walking down the street wearing a gray blazer over a blue and white stripe button-down shirt tucked into wide-leg jeans styled with a black belt, black ankle boots, bangles, and a brown bowling bag

(Image credit: @nnennaechem)

The bowler bag trend is depicted in a street style photo of a woman standing on the sidewalk wearing a long black coat over a black crewneck sweater with black trousers, black loafers, and a tan bowler bag

(Image credit: @deborabrosa)

The bowler bag trend is depicted in a street-style photo of a woman inside a hotel wearing black sporty sunglasses with a black nylon bomber jacket, black pencil skirt, gray knee-high socks, tabi toe pumps, and a louis vuitton bowler bag

(Image credit: @hannamw)

The bowler bag trend is depicted in a street-style photo of a woman on a sidewalk wearing a long tan coat over a white t-shirt styled with a black belt, barrel-leg jeans, black ankle boots, and a black bowling bag

(Image credit: @nlmarilyn)

The bowler bag trend is depicted in a street style photo of a woman standing on the sidewalk wearing a black blazer over a blue striped shirt layered over a black turtleneck styled with a black belt, white trousers, black ankle boots, and a brown bowling bag

(Image credit: @thecarolinelin)

Shop the Best Bowler Bags

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Jasmine Fox-Suliaman
Jasmine Fox-Suliaman
Freelance Fashion Editor

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing. 

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