22 Expensive-Looking Shopping Picks From Uniqlo

If you're in the market for expertly crafted wardrobe essentials (which I always am), then you'll already be aware of just how excellent Uniqlo is. Known for both its quality and technical fabrics, the high-street giant has become a minimalist style haunt. That said, there's nothing basic about it. Over recent years, the brand has commanded additional fashion clout thanks in part to its collaborations with JW Anderson and Alexander Wang, putting it firmly on the radar of both editors and influencers alike.
Hannah Crosskey wears a cardigan and trousers from Uniqlo.
This winter, however, I think its collection is stronger than ever. With items from a host of chic outerwear (everything from cropped parkas to pea coats), any-occasion dresses and impossibly soft knitwear to off-duty flannel shirting and the most perfect-fitting jeans, I rarely cross Uniqlo's threshold without garnishing an armful of bags. Well, at prices usually sitting around the £30 to £40 mark, it's hard to contest.
Keep scrolling to shop my edit of the best pieces Uniqlo has to offer this season. If you're not already a convert, you soon will be.
Up next, eight winter-ready dress-and-boot combinations that always work.

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
35 Incredibly Chic Finds I Immediately Shared With My Fashion-Editor Friends When I Found Them
They're so good I want them all.
-
I'll Know You Have Good Taste If These 30 New Arrivals Are Already in Your Shopping Cart
A little summer wardrobe update.
-
I Live for Vacation Dressing—These Are the 52 Exact Items on My Summer 2025 Wish List
I went a little crazy.