
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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Sorry, French Tips—I'll Be Wearing This Cute, Low-Lift Nail Trend All Summer Long
Effortlessly chic and so much fun.
By Jamie Schneider
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This SPF Is a Constant Sellout Risk in London and Paris—I Swear Its New U.S. Version Is Even Glowier
It transformed my skin in 20 days.
By Jamie Schneider
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Pink Guava, Pink Sugar, or Birthday Cake? The Most Viral Summer Fridays Balms, Ranked by Me
This one might be my all-time favorite.
By Jamie Schneider
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If I See You Wearing Any of These Summer Nail Trends, I'll Immediately Know You Have Taste
Hop on before they hit the mainstream.
By Jamie Schneider
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Alix Earle's Comment Section Is Swarming With "What Body Shimmer Is That?!"—Here's the Reveal
I sense a best seller.
By Jamie Schneider
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I Own 27 Eye Creams, But These Are the 9 I Recommend to My Friends
Consider me your dark-circle whisperer.
By Jamie Schneider
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Dua Lipa's Grand Prix Manicure Is So Chic for Summer, I'm Still Thinking About It a Week Later
Swooning!
By Jamie Schneider
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According to Celebrity Manicurists (and Hailey Bieber), "Soft Serve" Nails Are Taking Over Summer 2025
So yummy.
By Jamie Schneider
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Bella Hadid Has a Genius Tip for Styling Slicked-Back Buns Sans Gel, so I Tried It
You're going to want to see this.
By Jamie Schneider
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We're Beauty Editors—Of Course We Created a Master List of Beloved Lip Oils
These glossy options tick every box.
By Jamie Schneider
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The Best Hair Products of 2025
By Jamie Schneider
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Dua Lipa's Grand Prix Manicure Combines Two of the Chicest Nail Trends of the Summer
Swooning!
By Jamie Schneider
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I've Tried Everything, and These 5 Pore Strips Act Like a Magic Wand to Erase Blackheads
Buh-bye.
By Marie Lodi
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"That Product Takes Me Right Back": Amanda Seyfried on the Mean Girls Beauty Staple She Still Swears By Today
Karen Smith era loading…
By Jamie Schneider
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Merit's New SPF Is 1000% Worth the Hype—It Makes My Skin Look Airbrushed
I even bid farewell to my foundation.
By Jamie Schneider