
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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"It's All About Radiance, Not Rules": DJ Honey Dijon on Pre-Set Rituals, Ibiza Energy, and All-Night Beauty Recs
The Grammy-winning musician knows a thing or two about high-performing products.
By Jamie Schneider
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This Trending Hairstyle Screams "Chloé Girl," so, of Course, I Asked a Hairstylist for Tips
You won't see me styling my locks any other way.
By Jamie Schneider
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash Lift
I'm sold.
By Jamie Schneider
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Spotted on Sabrina Carpenter's Nightstand: The High-Tech Tool That Gives You Butter Skin (I Can Attest)
The hype is real.
By Jamie Schneider
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This Celeb Stylist Is Known for Making Hair Trends Go Viral (Ahem, Prada Bob), so I Asked Him for Inspo
Get to know the artist behind the buzziest looks.
By Jamie Schneider
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Sorry, But There's a 99% Chance You're Using the Wrong Mousse on Your Curly Hair
Don't worry—stylist advice ahead.
By Jamie Schneider
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I Saved $1540 on 16 of My Favorite Big-Ticket Beauty Products During Nordstrom's Anniversary Sale
This is major.
By Jamie Schneider
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It's Officially a Limoncello Summer: See How It Will Influence Your Hair, Nails, and Scent
I'm sensing a complete takeover.
By Jamie Schneider
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It's Official: "Pool Water" Nails Are Replacing Milky Manicures This Summer
The trend is flooding my FYP.
By Jamie Schneider
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It's a Fact: These Are the Most Timeless OPI Nail Colors Ever Made (You're Welcome)
They never get old.
By Erin Jahns
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I Refuse to Have Dry, Brittle Hair, so I'm Slathering on These 13 Stylist-Approved Masks
My all-time heroes.
By Jamie Schneider
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I've Tested Practically Every Culty Beauty Product, and My All-Time Favorites Are Up to 50% Off for Prime Day
Eighteen finds you won't regret buying.
By Jamie Schneider
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We Test-Drove the Buzziest Drugstore Lip Stains—These Are the 17 We'd Recommend to Our Friends
Plus, they come recommended by makeup artists.
By Sarah Yang
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TikTok Sleuths Have Been Trying to Uncover This Secret Lip Balm for Weeks—We Have Official Details
Spoiler: The hype is well warranted.
By Jamie Schneider
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I'm Calling It: Face Wash Is the Beauty Main Character of 2025
The "unsexy" item is finally receiving hype.
By Jamie Schneider