These Always-Expensive Beauty Products Are Temporarily Cheap on Amazon Right Now

In case you missed it, Amazon is holding a major sale right now. No, it's not Amazon Prime Day; it's something new called Prime Big Deal Days. We have to admit that the premise is basically the same—we're getting major discounts on some of our favorite beauty products. Because we take these sales seriously, we've scoured the site, taking note of only the biggest deals.
Translation? We found the always-expensive beauty products that are temporarily cheap during the two-day-long sale. While the word "expensive" is subjective, we're counting anything we consider to be a little more luxe than other products on the market. From an editor-favorite curling iron to a sweet floral fragrance, keep scrolling to see the 16 best beauty deals to shop now. You can thank us later.
Act+Acre is a leading brand in scalpcare. This serum uses Swiss apple stem cells to protect hair follicles and prevent premature hair thinning and shedding. At the same time, bamboo and pea extracts hydrate the scalp and support collagen production for denser hair.
This lash serum works wonders to add density and volume to lackluster lashes. For proof, see these epic before-and-after pictures.
We're big fans of every single Vegamour product we've tried, but this hair serum is elite. The formula will make a visible difference in the density of your hair—seriously. For proof, check out these before-and-after pictures. You definitely should not miss out on this major discount.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
Zara Has Every Single Chic Bottoms Trend You Can Think of Right Now—40 That Are Worth Your Attention
Good luck picking just one.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
I Never Miss a Good Shopbop Sale—These 39 Chic Summer Finds Are Too Good to Pass Up
Take an extra 25% off.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
Chic, Elevated, and On Sale—Here's What to Buy From & Other Stories, Madewell, and Saks Right Now
So many good discounts.