Team Who What Wear UK has downed tools in the office, jumped into the back seats of our sweet LFW ride—the very swish Overfinch— and left the regular grind behind in order to attend every possible show, presentation and party for London Fashion Week. The next five days have a lot in store, and it’s only natural that our outfit choices play a big part during this time.
Fashion month is an excuse for us to unleash our visions upon the unwitting public (nothing more fun that a flock of editors hitting a low-key cafe on an otherwise quiet Sunday) and share what we’re excited about for autumn. The weather is certainly suited to the task, and the past week has been all about the prep work: ankle boots that needed to be re-heeled, nails that needed refining (thanks, House of Lady Muck for the manis!), summer items that required a little clever restyling and a few choice investment buys.
None of us likes to fall into the trap of simply buying for the sake of buying. Instead, we’ve been focused on re-wearing and investing wisely, much of which you can discover below. We’ll be charting the team’s look each day in this rolling gallery, offering you any shopping picks for products you can still get a hold of. Keep reading to see what WWW UK’s editors are wearing to LFW.
DAY 5
Our #Overfinch proving to be the best way to get around town and keep our outfits looking pristine!
On Alyss: & Other Stories top; H&M skirt; Wandler bag; Grenson boots
On Alyss: & Other Stories top; H&M skirt; Wandler bag; Grenson boots
On Joy: Vintage jacket and jeans; Batsheva blouse; Danse Lente bag
On Emma: ASOS Design suit and T-shirt; S Joon bag; Misho necklace
On Emma: ASOS Design suit and T-shirt; S Joon bag; Misho necklace
On Elinor: Sezane cardigan; Topshop trousers; M&S boots; APC bag; Gucci scarf
DAY 3
It's been a definite dress day for the team!
On Alyss: & Other Stories dress; Wandler bag;
On Joy: COS dress; ASOS bag; Kurt Geiger London boots
On Joy: COS dress; ASOS bag; Kurt Geiger London boots
On Emma: Ghost dress; Wicker Wings bag; Nanou Beachwear sandals
Alyss's blue Wandler bag (now sold out!) and Emma's black Wicker Wings bag.
On Elinor: Ghost dress; M&S shoes
On Elinor Block: Ghost dress; M&S shoes; Sandro bag; Vintage earrings
Day 2
On Joy: Arket T-shirt; Baum und Pferdgarten trousers; vintage necklace; Wandler bag; Zara mules
On Joy: Arket T-shirt; Baum und Pferdgarten trousers; vintage necklace; Wandler bag; Zara mules
On Emma: Zimmermann dress; S Joon bag; Yuul Yie shoes; Mulberry sunglasses
On Elinor: H&M suit; Sezane bag; Gucci scarf; Zara sandals
On Elinor: H&M suit; Sezane bag; Gucci scarf; Zara sandals
Day 1
On Emma Spedding: Kitri suit; Chanel bag; Kurt Geiger sandals
On Emma Spedding: Kitri suit; Chanel bag; Kurt Geiger sandals
On Elinor Block: Kitri dress; vintage bag; Marks and Spencer boots; Ray-Ban sunglasses
On Elinor Block: Kitri dress; vintage bag; Marks and Spencer boots; Ray-Ban sunglasses
On Joy Montgomery: H&M jacket, top and skirt; Wandler bag; Whistles boots
On Joy Montgomery: H&M jacket, top and skirt; Wandler bag; Whistles boots
On Alyss Bowen: Vintage blazer and shirt; Topshop jeans; Whistles boots; Staud bag
On Alyss Bowen: Vintage blazer and shirt; Topshop jeans; Whistles boots; Staud bag
Check back again tomorrow for our next looks!
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
-
All the Chicest Mother's Day Gift Ideas Every Mom Will CherishFrom pretty perfume to suede sneakers.
-
OTK Boots, Velvet, and A-Listers Galore: Why Daniel Lee's Burberry Is Stronger Than EverThe British designer continues to prove himself.
-
10 Elegant 2025 Trends the Show Attendees Were Wearing at London Fashion WeekPrepare to be inspired.
-
My Word of 2025 Is "Sophisticated," and These 34 Pieces Are the DefinitionThink structured bags, hourglass shapes, and classic tailoring.
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell OutI'm kind of a pro at this.
-
I'm Refining My Wardrobe—36 Staples I'm Eyeing for 2025Polished is the word.
-
Stylish Londoners Have Officially Ditched Dresses for SkirtsThe bolder, the better.
