Ask New Yorkers Where Their Basics Are From—9 Times Out of 10, It's This Brand
Sponsor Content Created With Uniqlo
New Yorkers are the chicest people I know, and I swear it stems from the most basic parts of their wardrobes. Yes, their designer accessories and integration of seasonal trends are also at play, but at the core, you can always find these three things: basic tops, stylish outerwear, and timeless denim. I'm always on a quest to simplify my style, so I asked my fellow city dwellers to tell me exactly where I can purchase these basic pieces. And nine times out of 10, the answer is UNIQLO. This Japanese retailer is responsible for producing high-quality apparel at an accessible price point, and New Yorkers can't get enough. Its latest collection is inspired by effortless French style (think classic blazers and cozy ribbed sweaters), and something tells me these items won't stay in stock for long. My fall wardrobe, for one, is begging for these new additions. Keep scrolling to shop UNIQLO's latest arrivals.
Tops
Coats
Bottoms

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
-
Hold the Sneakers—These Are the Elegant Shoes Parisians Are Wearing With the Jeans of Summer
Elevated and chic. Period.
-
French Women With Good Taste Are Exclusively Wearing These 7 Elevated Summer Accessory Trends
Straight from the streets of Paris and the beaches of the South of France.
-
A Parisian Goes to Ibiza—Here's Everything She Packs
Sabina Socol is my fave French It girl.
-
This Stylish French Woman Paired Summer's Controversial Shoe and Shorts Trends, and the Outfit Is So Chic
See how to re-create the unexpected look.
-
PSA: The Shorts French Girls Are Wearing This Summer Are *Not* Denim
Take it from Cindy Bruna.
-
Barbara Palvin Sprouse Went Pantsless for a Date Night With Dylan in the South of France
PSA: Her exact handbag is still in stock.
-
The Elegant "New Neutral" Chic French Women Are Wearing This Spring
Fresh and fashion-forward.
-
Spotted in Paris and Copenhagen: The Next Viral Sneaker Trend to Take Over
Coming to a street (or social feed) near you.