These Polarizing Shoes Are Ugg's #2 Best Sellers

For many people around the world, Ugg boots in the winter are not a trend—they're essential—so it makes sense that the brand's Classic Short boots are the number one best sellers on its site and probably always will be. It's the number two spot that's undeniably more interesting, though, and the Uggs that currently hold it aren't even boots—they're Fluff Yeahs.
Back in June, Ugg introduced the Fluff Year slides, and they quickly became the new coveted "ugly" shoes on the block. To start, on a scale of 1 to 10, the fluff level is an 11. The slides also feature a logo-emblazoned slingback strap, adding to the extra-ness of it all. Customers have clearly responded well to the shoes, as they've been number two every time we've checked recently, with 306 reviews and almost 5 stars to match.
Keep scrolling to see how the shoes look on the feet and to shop them for yourself, if you're so inclined (or, should we say, if you haven't already).

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
I'm a Fashion Editor—These Are the Low-Key Uggs I'll Be Wearing With Leggings All Winter Long
I just bought my first pair of Uggs.
-
Get a Jumpstart On Your Holiday Shopping With These Standout Gift Finds From Amazon Prime Day
Practical fashion, beauty, and home essentials.
-
Hold the Leggings—This Is What Cool Dressers Are Actually Wearing With Ugg Boots These Days
As seen on Gigi Hadid, the cool-dresser poster child.
-
Spotted in Manhattan: The New "Pretty" Ugg Flats That'll Be Everywhere by Winter 2025
New It Ugg alert.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
Spotted on Selena Gomez at Her Bachelorette Party: 2025's It Uggs
Don't let them sell out on you.
-
Sporty, a Little Ugly, and Already on Elsa Hosk: Fall's First Viral Flats Have Arrived
Prepare to see them everywhere.
-
Everyone Wants These It Shoes From The Row—I'm Saving $1.3K by Ordering the Ugg Version of Them
Both will sell out. (Consider yourself warned.)