I'm Not Sure How I Ended Up With 30 New Items in My Cart, But I Regret Nothing

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
At the end of every day, I find myself closing what feels like a million browser tabs. Of course, some of these tabs are work-related, but the whopping majority lead to shoes, purses, dresses, and every other cute item on the internet. Most people look at my screen in awe (or horror) of just how much I manage to squeeze into one window. But I like to think of shopping as the only sport I'm good at, so I put in overtime to make sure I'm mastering my craft. Contrary to popular belief, I don't buy every single piece that I fall in love with (at least, not immediately), but I do have a habit of adding things to my cart as gentle reminders to myself.
With holiday sales coming up, a new season in full swing, and thousands of pieces on the market, I thought I'd share the 30 items that are currently keeping me up at night. Are you ready to treat yourself to makeup, jewelry, dresses, and more? Just keep scrolling.
Next Up: Nordstrom's Summer Selection Is *Chef's Kiss*—These 30 Pieces Will Sell Out Fast

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
35 Incredibly Chic Finds I Immediately Shared With My Fashion-Editor Friends When I Found Them
They're so good I want them all.
-
I'll Know You Have Good Taste If These 30 New Arrivals Are Already in Your Shopping Cart
A little summer wardrobe update.
-
I Live for Vacation Dressing—These Are the 52 Exact Items on My Summer 2025 Wish List
I went a little crazy.