Fall Makeup Is Giving Main-Character Energy—Here's the Evidence

As soon as the temperature drops below 70°, fall becomes the main topic of discussion. After all, it really is the best time of year. (You just can't beat pumpkin-flavored drinks, sweater weather, and cozy nights in.) But one topic is often missing from the fall narrative: makeup. Maybe that's because fall makeup treads on the heels of summer's beloved dewy finishes, shimmery lips, and blushed cheeks. But hear me out: This year, fall makeup is giving main-character energy.

I'm pretty active on TikTok (beauty TikTok, specifically), and I'll be the first to admit that recommendations can be hit or miss. But my favorite creators have been raving about the brand SHEGLAM for months, and after watching one video of its liquid blush in action, I went straight to the brand's website. That's where I found the Liquid Family, a collection of liquid blushes, bronzers, and highlighters that give you that lit-from-within glow. These long-wearing formulas melt right into your skin and blend easily. I've seen them in action on a variety of skin tones, and they truly work on every single one.

Pair SHEGLAM's Liquid Family products with this year's fall makeup trends (dark vampire lips, black graphic eyeliner, and metallic accents), and you'll be radiating main-character energy. Keep scrolling to shop my picks along with more of SHEGLAM's most viral products—all for under $50.

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