16 Makeup Products I'm Eyeing RN That Also Make Really Cute Gifts
Sponsor Content Created With Tarte
It’s hard shopping during the holidays. I’m forever finding things that I just want to buy for myself when I know I really should be looking for others. The good news is a lot of the people I'm buying for have the same taste as me, so whenever I find something I like, there’s an extremely high chance they’ll like it as well.
Take Tarte Cosmetics, for example. While I was contemplating adding an eye shadow or two from the beloved beauty brand to my cart the other day, I did the adult thing and also added a few lip duos, palettes, blush sets, and more from their festive holiday collection (that start at $15—just saying) to wrap up for some friends. It's safe to say we'll all be looking très glam this season. Want to see what I'm scooping up? Keep scrolling.
Shop holiday sets:
Shop more of my Tarte favorites:

Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
35 Incredibly Chic Finds I Immediately Shared With My Fashion-Editor Friends When I Found Them
They're so good I want them all.
-
I'll Know You Have Good Taste If These 30 New Arrivals Are Already in Your Shopping Cart
A little summer wardrobe update.
-
I Live for Vacation Dressing—These Are the 52 Exact Items on My Summer 2025 Wish List
I went a little crazy.