Gigi Hadid Is Now the Proud Owner of This Summer's Affordable It Bag

The only thing better than a fun summer It bag is one that's actually affordable, and Gigi Hadid seems to agree. Hadid was visiting Greece recently (as one does in July when one is a supermodel) and was Instagramming up a storm. While I was scrolling through my feed, I stopped in my tracks when I saw that Hadid's choice of bag for the trip was a Susan Alexandra one.
You've probably spotted the NYC-based designer's colorful beaded bags on Instagram recently on the likes of Alexa Chung, Harley Viera-Newton, and a slew of other influencers and cool French girls (and a Who What Wear editor or two). And despite being handmade, most of her wares are under $300.
Hadid's Susan Alexandra bag of choice is the pretty, striped Merry Bag, which is currently available on Shopbop and Alexandra's e-commerce site. Shop it while you can, along with some of my other favorite bags from the brand below, and see which other celebs and influencers are carrying one as of late. (PS: She also makes fun colorful jewelry that pairs perfectly with the beaded bags.)
Gigi Hadid approves.Also available here.
Fashion girls love fruit adornments.
Add this limited-edition bag to your collection while you still can.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try Instead
Bring on the luxe-looking outfits.
By Jennifer Camp Forbes
-
My Friend Gave Me a $550 Budget to Update Her Spring Wardrobe—Here's What I Ordered
I narrowed it down to eight key pieces.
By Jennifer Camp Forbes
-
10 Spring Outfit Ideas That Will Make Anyone Look Like a Fashion Person
Bring on the compliments.
By Jennifer Camp Forbes
-
The Specific Jacket Trend Gigi Hadid and Chloë Sevigny Are Both Wearing RN
Off duty and on-point.
By Drew Elovitz
-
I Live in NYC—This Is the It Bag Every Fashion Person Is Wearing
A new favorite.
By Audry Hiaoui
-
Style Rut? I Have Something for That—33 Stellar Spring Picks From Nordstrom, Zara, and Madewell
I see chic outfits in your future.
By Jennifer Camp Forbes
-
Got Taste? Then This Rising It Bag Should Be Your Next Purchase
Don't wait until everyone is carrying one this summer.
By Eliza Huber
-
This Is the It Bag Everyone With Expensive Taste Has Their Eye on Right Now
Elegant is an understatement.
By Allyson Payer