2020 has really done a number on many businesses, but it's pretty much the consensus that none have been affected quite as adversely as small businesses. For that reason and more, it's more important than ever to shop small businesses this holiday season and beyond. And it just so happens that some of our favorite things in the world are made by small businesses, and many of those businesses need your help (and you get something great on your doorstep in return).
When it comes to big, overwhelming shopping days such as Small Business Saturday, it's always good to have a game plan, and that's where we come in. We curated a lovely list of items that are either small-business brands or sold by small-business boutiques. Among them are loungewear, jewelry, masks, and plenty more special items to keep for yourself or gift. With that, scroll for 35 finds that you'll feel good about shopping.
We want pretty much everything Lisa Says Gah has, but these are really topping our lists right now.
Face masks don't get more giftable than this (or just keep it for yourself).
This is the perfect sweater vest, in our opinion.
"Room shoes" are as 2020 as it gets.
I've been wearing this style for years—they're perfect.
This cult-favorite nail polish makes for a great stocking stuffer.
Can you see why fashion people are obsessed with this jewelry brand?
If you love '90s bags, this one is as classic as it gets.
Since this is 14k gold, you don't even need to take it off.
These silk masks feel so good on the skin.
Once you try these three clean products, you won't know what took you so long.
The Coy Collection pieces always sells out quickly, so snag these while you can.
Formally introducing you to this gorgeous new DTC jewelry brand.
Everyone raves about this ceremonial grade matcha.
We can't get over how good this print is.
This will brighten up any kitchen.
Sayaka Davis is one of my favorite brand discoveries of the year, and I can't get over this cuddly sweater.
Dresses this special don't come around that often.
This special little ring set comes in silver too.
The Frankie Shop does it again.
I highly recommend you schedule a virtual fitting with one of CUUP's skilled fit therapists.
Hurry—everything at Christy Dawn is currently 30% off.
The hype over these is very much justified.
The little pearl!
So beautiful and special.
This sweater is a Who What Wear editor favorite.
We found this treasure on Catbird.
We found this gem at Ta, one of NYC's buzziest new boutiques.
Hampden (one of my favorite boutiques) stocks this gorgeous blazer.
The perfect thing to wear under the aforementioned blazer.
This is one of the most gorgeous masks we've seen.
You'll need an equally pretty chain for that pretty mask.
We could all use a little more cashmere in our lives.
These compression socks are life-changing if you sit all day for work..
Next up, my favorite beauty products to buy from the Cyber Weekend sales.
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5 2025 Trends I'm Already Shopping on Cyber Monday From COS, Madewell, and AbercrombieI'm stocking up while deals are hot.
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I'm a Fashion Editor—These Are the Chicest Items I'm Buying From Nordstrom's Cyber Monday SaleMajor score.
