Trust Me—Buy Any of These 25 New Things

The shopping part of my brain (left or right, maybe all) is going into overdrive. Autumn is my favourite season, and the slightest hint of rain during summer is enough to get all engines fired up and thinking about what's new. Lately, I've been thinking about what's cosier than a skimpy cotton dress and what's going to pep up my wardrobe for the following six months or so.
I'm not quite at the stage where I'm thinking about full winter coats (although this is technically the time of year they start to sell out), but I'm open to the idea of a new knit, a different trench or a pair of ankle boots, and the new-in drops from our favourite brands and retailers are providing me with a banquet of wish listing options.
From fresh designer pieces streaming in at Net a Porter, Browns Fashion, MyTheresa and Harvey Nichols to the hottest items hiding amongst the sales dregs at Topshop, ASOS and Arket, I've trawled everything to bring you an edit of the very best. Keep scrolling for the new-in August shopping picks I have my eye on.
Related: I Swear This High-Street Brand Is Serving Up the Best Dresses This Autumn
Biodegradable and in the oval shape I'm really into rn? Count me in.
Next up, what's happening in the world of Instagram outfits.

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
Run, don't walk.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)
Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More Compliments
Fall is in full swing.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One Pair
Prepare for endless compliments.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
Here's to effortless outfits.
-
Don't Blame Me If They Sell Out While You Read This—35 Chic Zara Finds That Need Your Immediate Attention
These won't be around for long.