The Bondi Boutique That Tapped This Underground Brand Early

It’s not just Scandinavian It-girl Pernille Teisbaek’s style we’ve been watching this year, but also the small Danish label Ganni, which has definitely blown up in the last six months. The brand's pieces give us a chic play on seasonal trends that will last longer than, well the season itself. Take it from us, if you’re on the lookout for a statement T-shirt or affordable heels you'll wear in and out of the office, Ganni is the place to start.

The good news is, Sydney girls can keep up with the now global label with local boutique Tuchuzy stocking the range in store and online. Another Sydney store, MyTheresa, also launched a varsity-themed capsule collection with the brand that follows the release of the floral-themed capsule at Net-a-Porter. “Ganni has all of the qualities that we look for,” Lisa Aiken, fashion director at Net-a-Porter said in an interview with Business of Fashion earlier this year. “It’s cool, contemporary, and offers effortless and easy-to-wear designs [and] Ditte does a fantastic job in designing strong trend-led pieces, available at very competitive price points.” 

Click through to shop our favourite Ganni items stocked at MyTheresa, Net-a-Porter, and Tuchuzy.

Opening images: Getty

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