Choosing which trends to embrace often relies on intuition and personal taste, but it's always fascinating (and helpful) to see which seasonal styles earn the Scandinavian stamp of approval. Much like their French counterparts, Nordic fashion enthusiasts are renowned for their impeccable dress sense. Their sartorial identity is characterised by two contrasting aesthetics—on one hand, dramatic silhouettes and bold print-clashing, and on the other, nineties-inspired minimalism in neutral colour palettes.
With summer in full swing, Scandinavian influencers have invited certain SS24 trends into their wardrobes with open arms. For the most part, they're looks which will last longer than just the current season; in fact, they've slotted in so harmoniously that we wonder how they weren't already staples.
From summer's most divisive denim shape to the ‘80s hemline making an unexpected return, scroll on to see and shop seven trends Scandi women are wearing now.
See the Cool Trends Scandi Women Are Loving This Summer:
1. Jorts
Style Notes: Jorts (that's jean-shorts, though they're usually longer than typical denim cut-offs) might be summer's most polarising trend, but by the looks of things, the Scandi fashion set is on side. Karodall's playful styling feels Nordic through and through.
Shop the trend:
RE/DONE denim is such high quality.
This co-ord is the epitome of cool.
Tuck in a white tee, add fisherman sandals and you're ready to go.
2. Butter Yellow
Style Notes: Pale yellow is the colour trend that keeps on giving. Thanks to Jeanette, we're now briefed to create a chic tonal look with two slightly different shades.
Shop the trend:
A summer staple.
You can carry these into autumn.
Save this for your next garden party.
3. Mesh Flats
Style Notes: If there's one shoe to define summer 2024, it would be the mesh ballet flat. Celebrities are wearing them, influencers are wearing them, team Who What Wear is wearing them. And yes, Scandinavians are wearing them too.
Shop the trend:
Wear with skirts, dresses, jeans, shorts.... anything, really.
This pair might be controversial, but we love it.
A cheerful splash of red (more on this later).
4. Asymmetric Draping
Style Notes: Asymmetric necklines and drapery were both key features of SS24 runways—as we move through the season, the two are joining forces to create elegant dresses and tops.
Shop the trend:
No one will believe this is from the high street.
The perfect wedding guest dress.
Easy to dress up or down.
5. Tenniscore
Style Notes: The release of Challengers sparked the emergence of a fresh new trend: Tenniscore. It looks exactly as you would imagine it, heavy on the pleated mini skirts and sporty accessories.
Shop the trend:
Yes, you can wear this on or off the court.
A cute nod to the trend.
Stylish and supportive for any spontaneous activity.
6. Bubble Hem
Style Notes: We love a fun trend, and so do Scandinavians. Enter the bubble hem, also known as the puffball or balloon hem. I think we're all surprised by how easily this ’80s-tinged silhouette has slotted into 2024 outfits.
Shop the trend:
The hem on this skirt isn't too dramatic, so it's a good way to try out the trend.
I love the sheer fabrication.
The straps are removable, so it's basically two dresses in one.
7. Pops of Red
Style Notes: French women might be the main advocates of this trend, but we've spotted well-placed pops of red on the streets of Copenhagen and Stockholm, too.
Shop the trend:
Red + mesh = two trends in one.
Ready for Saturday night drinks.
This scrunchie feels very Scandi.
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