Look Rich and Elegant, But Stay Cheap and Lazy: Here's What to Buy at Zara and H&M This Fall

I know that was kind of a mouthful of a headline, but you get the gist, right? Look expensive, stay under budget. Look elegant, make no changes to your leisurely morning routine. Zara and H&M—paired with my minimal guidance—can make this all happen for you and more this fall and beyond.
Whether it's a plaid shirt to give your look a touch of print and an of-the-moment feel, the most luxe-looking sweaters for under $100, or polished footwear to tie it all together, these two sites—and I—have got you. Simply keep scrolling to see and shop all my picks for this fall, winter, and well beyond, but hurry, because my experience tells me they probably won't last long.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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