Raise your hand if you used to buy five-packs of Fruit of the Loom underwear at Target when you were younger. Same. If your preferences have evolved since then—no shame if they haven't—there are so many amazing lingerie brands to choose from right now, including several up-and-coming labels making waves.
Some lingerie brands are making luxury bras and pieces using silk and lace, and others are on a quest to perfect everyday underwear. And still others—such as Rihanna's Savage x Fenty—offer a mix of both special and basic pieces. In our list below, we rounded up lingerie at a range of prices starting at $9. Scroll down to shop the most popular lingerie brands of 2020.
Savage x Fenty
It's no surprise that Rihanna's fans have wholly embraced her lingerie line, Savage x Fenty, but now that the brand is on Amazon, it's reached an even bigger audience.
Natori
Natori is one of the best-selling and top-rated lingerie brands at Nordstrom. In fact, three of the brand's bras made our list of the top nine best-selling bras from Who What Wear stories.
Intimissimi
Italian brand Intimissimi has a truly massive selection of well-priced bras, underwear, and more. The brand can thank Chiara Ferragni and Irina Shayk, among others, for helping the Verona-based label gain international appeal.
Baserange
Net-a-Porter sure knows how to identify an up-and-coming brand, so I knew Baserange would make it big. The brand uses natural materials like bamboo and organic cotton.
Lonely
Lonely is the brand of choice for fashion girls who love luxury lingerie and bold colors.
Parade
Parade made a huge splash on social media when it debuted late last year. The brand is known for its inclusive sizing (XS to 3X) and its ultra-comfortable fabrics.
Real Underwear
I originally discovered this basics brand on Shopbop. From the looks of the many nearly sold-out styles, shoppers are loving the pared-back styles.
Calvin Klein Underwear
No underwear roundup would be complete without Calvin Klein, which has always been reliable when it comes to quality and fit.
Chantelle Lingerie
Chantelle Lingerie is another brand that made our list of the top nine best-selling bras from Who What Wear stories, and it continues to churn out bras and underwear that shoppers crave.
Maison Lejaby
This French brand, sold at Shopbop, is great for beautiful, Parisian-inspired lingerie.
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