The Main Difference Between Italian and American Lingerie

The obsession with the style of women from overseas is really just another "the grass is always greener on the other side" mentality. Americans, Italians, and Parisians—just to name a few—all have a distinct way of dressing, and thanks to social media and the urgency of the internet, we are able to access their style at a moment's notice. But one thing we typically don't discuss as frequently is the difference between lingerie trends as they appear from country to country (and naturally so, as lingerie is traditionally more of a private matter).
On a recent trip to Verona, Italy, with the world-renowned lingerie brand Intimissimi, I had the opportunity to witness Italian lingerie trends firsthand. Considering the fact that there appears to be an Intimissimi store around every corner in Italy, I found myself instinctually taking note of styles that were trending throughout the country. However, as a true American, there were only a handful of lingerie trends I could spot with my naked eye, which is why I turned to an expert on the matter—Chiara Ferragni. In my interview with the beloved Italian It girl, Ferragni explained the main difference between Italian and American lingerie.
"I think Italians wear simpler kinds of colors. They are more into the traditional kind of lingerie while Americans maybe want to have something more special for different occasions. For myself [as far as trends go], I say never say never, because sometimes I find myself saying, Oh, that’s something that doesn't do it for me, and then months later, I find myself fully embracing the trend," she explained.
After doing a deeper dive into the lingerie styles Americans typically wear, versus women from other countries, I started to understand what she meant. In America, the concept of "lingerie" often gets misconstrued as something you only wear for special occasions or when you want to feel exceptional. But in other parts of the world, lingerie truly is an everyday essential and an inherent part of women's wardrobes. This ends up translating into Americans buying pieces that feel extraordinary versus wearable. To further explain what Ferragni was getting at, we shopped out a handful of lingerie trends available at Intimissimi.
This goes without saying, but the lingerie you like solely depends on your personal preferences, not where you're from or where you live. But in case true Italian style is something you're craving, we gave you the shopping picks to ensure you leave with a cart full of pieces Italians (including Chiara Ferragni) love.
Bodysuits
Italian
American
Garter Belts
Italian
American
Slip Dresses
Italian
American
Bralettes
Italian
American
Thongs
Italian
American
Bra Tops
Italian
American
Lace Tops
Italian
American
Padded Bras
Italian
American
Matching Sets
Italian
American
High-Rise Briefs
Italian
American
Next up, check out the thongs, tights, and shapewear celebs actually wear.
This post was originally published on an earlier date and has since been updated.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
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