4 Popular Color Trends at Our Favorite Retailers

last updated 7 January 2021

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I know there are plenty of people who are staunchly loyal to wearing black, but I don't happen to be one of them. I've found that color is a great way to try out trends because you can choose classic, tried-and-true silhouettes in fun hues. In other words, you can feel like you're having fun with fashion without the risk of investing in any flash-in-the-pan trends.

To that end, I recently tapped a Pantone color expert to offer her take on the most soothing colors to wear right now. This time around, I sought out a different kind of expert: our readers' favorite retailers. I scanned through Zara, H&M, and Mango to see the common themes among them. The result: I found four specific colors that popped up time and time again. Scroll down to shop the stylish shades.

1. Milk Chocolate Brown

Mango

Knitted Palazzo Pants

Proof that wide-leg sweatpants can be quite chic.

Mango

Fine-Knit Cardigan

Love a cardi-coat hybrid.

H&M

Faux Fur-Lined Jacket

This shearling jacket is as cozy as it is stylish.

Mango

Shoulder Pad Dress

Take notes: This dress looks great with knee-high boots.

Mango

Buttoned Leather Jacket

A twist on the leather jacket.

Zara

Faux Leather Shorts

Spring will be here eventually.

2. Buttery Yellow

H&M

Fine-Knit Merino-Blend Sweater

This looks so cozy.

Zara

Corduroy Pants

Not your brother's corduroy pants.

H&M

Rib-Knit Cardigan

This cardigan is a steal at $20.

Zara

Soft Feel Knit Sweater

Yep, I'd wear this sweater with wide-leg trousers as well.

H&M

Long-Sleeved Jersey Top

Such a versatile basic to wear with anything.

H&M

Cotton-Blend Sweatshirt

Matching pants optional but encouraged.

H&M

H&M+ Embroidered Dress

This has me dreaming of spring.

H&M

Merino Wool-Blend Pants

Admit it: You'd wear these lounge pants with Birkenstocks as well.

Zara

Knit Peplum Top

The definition of basic-not-boring.

3. Seafoam Green

Mango

Chunky Knit Cardigan

Grandma chic.

H&M

Oversized Shirt Jacket

I'm all about roomy pieces right now.

Zara

Cable-Knit Jacket

This color is absolutely everywhere right now.

Zara

Purl Knit Sweater

Zara always hits the nail on the head.

Mango

Oversize Knit Sweater

I never want to wear anything skin-tight again.

H&M

Hooded Jacket

You can never own too many cozy hoodies.

Zara

Cropped Knit Sweater

Thanks for the outfit inspo, Zara.

H&M

Drawstring Top

Love this side detailing.

4. Fire-Engine Red

H&M

H&M+ Dress With Sheen

Such a striking color.

Zara

Striped Pants CFDA/VOGUE

A far cry from a corporate pantsuit.

H&M

H&M+ Lace-Trimmed Satin Top

This is such a pretty lace-trimmed top.

H&M

Ribbed Turtleneck Sweater

Can you tell I'm obsessed with sweaters?

H&M

H&M+ Slacks

Consider putting your black trousers to the side for now.

H&M

H&M+ Puff-Sleeved Dress

Long live the puff sleeve.

H&M

Mesh Dress

LRD, anyone? (Little Red Dress.)

Zara

Pearl Button Mini Dress

Don't overlook the cute pearl buttons.

Next, Kate Middleton's best sweater outfits, ranked by 8 superlatives.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.