This Was the Most Googled Sneaker of 2017

End-of-year list season (it's a thing) is in full swing, and one of our favorites was just released: Google's Year in Search for 2017. As to be expected, Meghan Markle, Gucci, Emma Stone's Oscar dress, and Pippa Middleton's wedding were top search topics, but less easy to guess was the top-searched sneaker style of the year, which fell under the category of Workout Clothes. The sneakers that took the top honor are the Nike Air Max 97, the throwback style that was first released in 1997 and made a major comeback this year.
Retailers could hardly keep the clunky yet sleek sneakers in stock this year, and we spotted them on our Instagram feeds and on fashion girls' feet IRL on what seemed like a daily basis. Considering how equally cool they look with both jeans and T-shirt and dresses, we can see why these were the sneakers everyone wanted this year. We predict they'll still be huge in 2018, so no time like the present to invest in a pair.
Shop Nike Air Max 97 sneakers below!
Available in sizes 5 to 11.
Next up, shop the Nike Air Max 95 sneakers that are too cool to pass up.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One Pair
Prepare for endless compliments.
-
48 Hours in L.A. Was All It Took to Convince Me These 6 Trends Are It
You’re gonna want to write these down.
-
It's True: Julia Roberts Just Brought Back Princess Diana's Favorite $70 Sneakers
She just landed in Venice, Italy.
-
The Exact Sneakers That Everyone With Cool Taste Will Wear This Fall
Buh-bye, boots, flats, and loafers.
-
This Simple Fashion Person–Approved Layering Technique Changed the Way I Wear My Basics
Effortlessly cool.
-
If You Want to Freshen Up Your Shoe Collection, Start With These 33 Sneakers, Kitten Heels, and Flats
Sending my apologies to your wallet.
-
These Are the It Sneakers Celebrities Love to Wear With Baggy Pants and Jeans
Every It girl's go-to.
-
Bella Hadid Just Wore the $160 Designer-Passing White Sneakers That Will Sell Out by September 1
Hurry, there are only a few sizes left.