Which six words would you use to describe yourself? Well, Madewell set out to answer that question when it comes to what defines the brand and its customers. The result: tomboy, effortless, sexy, unexpected, cool, and artful. Those themes were the starting point for Madewell's amazing new fall campaign, which was just released today. Each image corresponds to one of the words, and if you're anything like us, you'll have a hard time choosing your favorite one.
Shot in Lisbon, Portugal, the campaign features model Constance Jablonski showing off the brand's very best fall wares. Of course, there are plenty of styles you have come to know and love from the brand, like amazing striped sweaters and perfect plaid shirts, but there are also unexpected pieces thrown into the mix as well, including embellished jeans and a stylish update on the fanny pack.
Scroll down to see the six words that define Madewell girls, and shop the brand's new fall campaign!
Rivet & Thread La Crop Turtleneck ($52) and Madewell Suede Zip Mini Skirt ($198)
Madewell C!ao Sweatshirt ($70) and Rivet & Thread Embroidered Star Jeans ($225)
Madewell Monsieur Coat ($248) and C!ao Graphic Tee ($35)
Madewell Central Shirt in Gingham Check ($70) and Wide-Leg Crop Jeans ($135)
Madewell Striped Lace-Up Sweater ($98) and Langford Wide-Leg Crop Pants ($60)
Madewell Ribbed Sweater Top ($60) and The Lisbon O-Ring Saddlebag Pouch Belt ($78)
Which outfit is your favorite? Tell us in the comments below, and then shop Madewell's entire fall collection!
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
25 Criminally Good Madewell Sale Finds That Fashion People Are Adding to Their CartsUp to 60% off? Yes, please!
-
My Mom Wants to Start Shopping at Madewell—These Are the Sale Dresses and Sandals I Sent HerDiscounted through June 15.
-
Haven't Been to Madewell Lately? 36 Summer Clothing Styles I'd Snatch Up ASAPHurry—these pieces are bound to sell out.
-
I Style My Favorite Looks With Items From Nordstrom, J.Crew, BR, Shopbop, Madewell, and Vince—Love These New FindsWardrobe staples ahead.
-
37 Incredibly Chic Finds From J.Crew and Madewell That Are on Sale and in My CartFrom white dresses to linen pants.
-
Style Rut? I Have Something for That—33 Stellar Spring Picks From Nordstrom, Zara, and MadewellI see chic outfits in your future.
-
I Own $500 Jeans, But This Under-$150 Pair Looks and Feels More ExpensiveTrust me.
