Share This Brand's Instagram Post to Donate 100 Period Products to Women in Need

Welcome to The V, our weeklong series devoted to all things sex and reproductive health. This is a safe space free from "taboos," because there's no reason anyone should feel awkward talking about their bodies. That said, we'll be clearing up any misinformation on the subject, starting with this huge misnomer: The "V" in this case doesn't refer to the vagina, but the vulva, which is the anatomically correct term for external female genitalia (including the opening of the vagina). Stay tuned all week for need-to-know guides on birth control, tips for taking your orgasm to the next level, real-life stories about endometriosis, and everything in between.

Natural, organic, and nontoxic beauty has exploded in popularity as of late, thanks to a more acute awareness of (and concern with) what we're putting on our bodies each and every day. That expands to our diet, wellness products, and personal care. Sure it's trending right now, but we think it's here to stay. After all, your body's health is composed of little actions and decisions—choosing to walk instead of Uber, subbing out that pizza for something slightly more nutritious, or making time to meditate each week. It's the little things that make a big impact. 

That extends to the type of period products we use. Lola, one of our favorite period care brands, creates 100% organic cotton pads, liners, and tampons. Each product is free from fragrance, synthetic fiber, and toxins. Cool, right? What's even cooler, though, is that the brand is making it its mission to donate its products to women's shelters. Starting today and lasting through the next 48 hours, the brand will donate 100 period care products to women's shelters if you simply repost an Instagram image.

The brand notes that feminine care products are one of the most highly requested items at shelters across the United States. However, they're also one of the least donated items, which means women are left to purchase them on their own. If that's the case, these low-income women have to choose between buying period products and buying other necessities for their families.

The basis for this donation campaign is this: "Tampons are not a luxury." That's why the brand promises to donate 100 period products to women's shelters through the Support the Girls Organization for each regram of a specific image.

The special image was created to raise awareness for the issue. All you have to do is regram it with the hashtag #TamponsAreNotALuxury within the next 48 hours. By doing this, you'll be partially responsible for 100 period products being donated to women's shelters.

The brand posted the image along with this caption. "This Galentine's Day let's use our social voices to help women across the US get the period products they deserve. For every share of this image using #TamponsAreNotALuxury, LOLA will donate 100 period products to women in need for a total donation of up to 500,000 products! We're proud to share this exclusive image we collaborated on with an all-female creative team lead by @marie_suter to raise awareness and drive donations of period products to homeless shelters around the country. This image captures the impact that supporting each other can have, and it's a reminder that women in need live among us everyday."

So go forth and repost. You have 48 hours to do so. We think it's the perfect way to celebrate Valentine's Day with a little love and support for women in need.