When New York Fashion Week concludes, one of the first things I do is try to pinpoint potential It items based on what the fashion crowd and celebrities wore to the shows. I have to admit that it wasn't that difficult to spot the new It bag this season, as the streets of New York and our Instagram feeds have been flooded with it since NYFW. The bag I'm referring to is the Loewe Squeeze Bag.
The slouchy, ruched shoulder bag is constructed of buttery-soft Nappa lambskin and is adorned with a metal chain and a "squishy" leather handle, which is where it gets its name. The bag comes in two sizes (small and medium) and an array of colors to choose from, but I regret to inform you that the bag is sold out everywhere. This is hardly surprising given the instant popularity of the bag and the high-profile fans of it, so be sure to keep an eye out for restocks. In the meantime, read on to see how celebrities like Sofia Richie Grainge and Emily Ratajkowski along with the fashion crowd are wearing it and shop other Loewe It bags that people can't get enough of right now.
The Bag
Loewe Medium Squeeze Bag in Black
Loewe Medium Squeeze Bag in Olive
Loewe Small Squeeze Bag in Chocolate
Loewe Small Squeeze Bag in Oak
The Celebrity Fans
WHO: Emily Ratajkowski
WEAR: Are You Am I Nique Mini Dress ($350); Loewe Medium Squeeze Bag in Black ($4450); JW Anderson shoes
WHO: Sofia Richie Grainge
WEAR: Loewe Medium Squeeze Bag in Black ($4450)
WHO: Kendall Jenner
WHO: Jennifer Lawrence
WEAR: Loewe Medium Squeeze Bag in Oak ($4450); The Row pants; Pierre Hardy shoes
WHO: Alexa Chung
WEAR: Ashley Williams dress; Loewe Medium Squeeze Bag in Black ($4450)
Spotted on the Fashion Crowd
WHO: Aimee Song
WHO: Camila Coelho and Aimee Song
Shop More Loewe It Bags
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Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
