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I'm a Fashion Editor, and I'm Live-Shopping the Amazon Prime Sale—I Can't Get Over These Style and Beauty Deals

The Amazon Prime Big Deal Days start today—running for two days through October 8. As a shopping editor who searches for the best things to buy online every day, I'm shopping it live right now before prices go back up on October 9.

I'm starting with Miaou, Leset, Levi's, Gap, and Shopbop to see what they've got marked down, but it's also a good time to restock essentials, such as Hanes Boys' Tank Tops, socks, and underwear—the things you reach for on a daily basis.

On the beauty side, I'm reordering products I already know and love: Salt & Stone's Antioxidant-Rich Body Wash, Clinique's Almost Lipstick Tinted Lip Balm in Black Honey, and Biba de Sousa's Zinc Mask. I'm considering trying a few items I've been curious about, such as Ouai's Fine Shampoo and Conditioner Set, Kérastase's Genesis Serum, and Medicube's Zero Pore Pads.

I'll be updating this page as I shop in real time, looking through hundreds of products to find the best fashion and beauty deals. From wardrobe staples to the beauty purchases our editors stock up on, these are the markdowns standing out to me as I go.

Best Fashion and Beauty Deals at Amazon Prime Big Deal Days 2025

Amazon Prime Big Deal Days at a Glance

What Are Amazon Prime Big Deal Days?

The Amazon Prime Big Deal Days are a two-day event exclusive to Prime members with deals across every category.

How Long Do the Amazon Prime Big Deal Days Last?

The Amazon Prime Big Deal Days run from October 7 through October 8. That means you have two days to shop your favorite fashion discounts before they end.

What is the difference between Amazon Prime Day and Amazon Prime Big Deal Days?

While Prime Day happens in the summer, the Prime Big Deal Days are in the fall.

Best Basics at Amazon Prime Big Deal Days 2025

Amazon Essentials Cotton Thong Underwear
Amazon Essentials Cotton Thong Underwear: was $11.97 now $8.90 at Amazon

I have this six-pack of cotton underwear in my cart.

Hanes Boys' Tank Undershirt
Hanes Boys' Tank Undershirt: was $23 now $17 at Amazon

I'm wearing one of these as I write this. It's the best white tank top.

Hanes 10-Pair Crew Fashion Liner Socks
Hanes 10-Pair Crew Fashion Liner Socks: was $7.70 now $6.98 at Amazon

I'm always in need of more socks, so I'll be ordering this 10-pack.

Best Dresses at Amazon Prime Big Deal Days 2025

Lioness Field of Dreams Long Sleeve Maxi Dress
Lioness Field of Dreams Long Sleeve Maxi Dress: was $109 now $31.61 at Amazon

The viral Lioness dress in one of fall's color trends.

Nia Santal Dress
Nia Santal Dress: was $98 now $73 at Amazon

I have this exact dress in black and always get so many compliments whenever I wear it.

Best Shoes at Amazon Prime Big Deal Days 2025

Havaianas Slim Season Flip Flop
Havaianas Slim Season Flip Flop: was $26 now $9.75 at Amazon

For 63% off, the Havaianas Slim Season Flip Flops are my go-to when it's warm.

Camper Ballerina Flat
Camper Ballerina Flat: was $160 now $120 at Amazon

These are the best ballet flats from Camper—they're so comfortable. I wear mine all the time.

Teva Voya Infinity Sandal
Teva Voya Infinity Sandal: was $42 now $38.95 at Amazon

Who What Wear editor Tara Gonzalez bought these Teva Infinity flip-flops after seeing Mary-Kate Olsen wear them.

Best Skincare at Amazon Prime Big Deal Days 2025

Biba de Sousa The Zinc Mask
Biba de Sousa The Zinc Mask: was $65 now $47 at Amazon

This Biba de Sousa mask is an editor favorite. Whenever my skin needs a reset, this is what I use.

EltaMD Daily SPF 40 Face Sunscreen
EltaMD Daily SPF 40 Face Sunscreen: was $41 now $32 at Amazon

Here's the best sunscreen loved by dermatologists and celebrities. It never clogs my pores.

Medicube Zero Pore Pads 2.0
Medicube Zero Pore Pads 2.0: was $31 now $18.90 at Amazon

These Medicube exfoliating pads have been getting rave reviews on TikTok for years.

Best Lip Products at Amazon Prime Big Deal Days 2025

Clinique Clinique Pop Plush Creamy Lip Gloss
Clinique Clinique Pop Plush Creamy Lip Gloss: was $25 now $18 at Amazon

Clinique's best-selling Black Honey line is perfect for achieving the whole "your lips but better" look.

Laneige Lip Sleeping Mask
Laneige Lip Sleeping Mask: was $24 now $17 at Amazon

We've all heard of the beloved Laneige Lip Sleeping Mask by now. As the name suggests, I like putting this on right before bed.

Best Haircare at Amazon Prime Big Deal Days 2025

Kérastase Genesis Serum
Kérastase Genesis Serum: was $64 now $51 at Amazon

This has been on my haircare wish list for so long, so I'm finally getting it while it's on sale.

Ouai Fine Shampoo and Conditioner Set
Ouai Fine Shampoo and Conditioner Set: was $64 now $51 at Amazon

I have fine hair and will definitely be ordering this set from Ouai.

Why Trust Who What Wear

At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.

We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes; speak to external experts and fashion insiders; and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels, so you can feel confident in every recommendation.

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Hanes boys tank tops.

(Image credit: Hanes)

Hanes Boys’ Tank Cotton Undershirt 10-Pack (Was $23, Now $17)

I’m wearing one of these Hanes tank tops right now as I write this. I like having them to wear around the house, run errands, or go to the gym. In the summer—when it’s too hot to think—they become my go-to. They’re one of my must-haves for beach vacations as well—when I want an option I don’t have to be too precious about sweating in or wearing at the beach.

BondiBoost thermal brush.

(Image credit: BondiBoost)

BondiBoost Infrared Thermal Brush (Was $127, Now $87)

I own this exact Infrared Thermal Brush from BondiBoost, and it’s definitely worth it. I’d seen it all over my TikTok for ages before finally deciding to give it a try. I love using it to flip the ends of my hair, which literally only takes a few minutes. It’s one of the best hair tool deals of the sale.

Levi's 501 '90s ankle jeans.

(Image credit: Levi's)

Levi's 501 '90s Ankle (Was $98, Now $37)

So many of our editors own these Levi’s 501 ‘90s Ankle Jeans, which are 63% off right now. Known for being some of the best jeans, I don’t think I’d ever regret picking up a pair of Levi’s for under $40. Inspired by vintage ‘90s denim, they have a classic mid-rise, straight legs, and an ankle-length cut—so flattering.

Pure NuDerma high frequency wand.

(Image credit: Pure NuDerma)

Pure Daily Care NuDerma Handheld Skin Therapy Wand (Was $80, Now $68)

I don’t break out often, but when I do, this high-frequency wand is always the first thing I reach for. I first came across this skincare tool during a facial, and now I use it to zap under-the-skin hormonal breakouts away.

Nia dress.

(Image credit: Nia)

Nia Karina Dress (Was $118, Now $88)

I have the Nia Santal Dress, and I’ve gotten compliments every single time I’ve worn it. I’ve been meaning to try more dresses from the brand, and this chic one is 25% off.

Dyson AirWrap.

(Image credit: Dyson)

Kaitlyn McLintock before and after using the Dyson Airwrap.

(Image credit: @kaitlyn_mclintock)

Dyson Airwrap (Was $550, Now $413)

Everyone's dream blow dryer is 25% off today and tomorrow. If you’ve been planning to buy the Dyson Airwrap, now is the ideal time. Beauty Editor Kaitlyn McLintock has tested it and swears by the results, with her before-and-after photos above.

Gap jeans.

(Image credit: Gap)

GAP '90s Low Rise Loose Jeans (Was $80, Now $50)

Over the summer, Hailey Bieber wore these low-rise 90s-inspired Gap jeans, which ended up going viral. Currently on sale for $50, this is one of the best deals I've seen so far.

Levi's trench coat.

(Image credit: Levi's)

Levi's Single-Breasted Trench Coat (Was $138, Now $177)

I love single-breasted trench coats—they always feel effortlessly chic. This fall, one of my go-to outfit formulas has been pairing mine with capris and Camper ballet flats.

DedCool body wash.

(Image credit: DedCool)

DedCool Xtra Milk Body Wash (Was $28, Now $22)

I have the DedCool Xtra Milk room spray and use it every night before bed. With notes of bergamot, musk, and amber, it has a soft, airy warmth that feels incredibly cozy. I gifted the perfume version to my aunt, and she still texts me raving about how much she loves it. Just now, I realized the brand makes a body wash, so I added it to my cart. Maybe I'll get the laundry detergent and dryer sheets while I'm at it…

Hanni splash salve.

(Image credit: Hanni)

Hanni Splash Salve.

(Image credit: @jamieeschneider)

Hanni Splash Salve (Was $34, Now $27)

Senior Beauty Editor Jamie Schneider reviewed the Hanni Splash Salve, and she’s officially convinced me to try it for myself. In her words, "the buttery formula lives up to every single one of its lofty claims: smooth skin texture, deeper-than-deep hydration, and a lingering glow that lasts over 24 hours."

goopBeauty body oil.

(Image credit: Goop Beauty)

goopBeauty Body Oil (Was $48, Now $43)

Gwyneth Paltrow's goopBeauty products are up to 30% off for Amazon Prime Big Deal Days, such as Body Oil, Lift + Depuff Eye Masks, 20% Vitamin C + Hyaluronic Acid Serum, Dark Spot Exfoliating Sleep Milk, 72-Hour Supercharged Hydrating Water-Cream, and Himalayan Salt Scrub Shampoo.

SUUKSESS Cashmere Oversized Long Sleeve Pullover.

(Image credit: SUUKSESS)

Suuksess Cashmere Oversized Long Sleeve Pullover (Was $70, Now $40)

If you shop on Amazon often, you probably know Suuksess as one of the go-to brands for elevated basics. Associate Shopping Director Judith Jones recently put together a roundup of October Prime Day finds under $50—each piece inspired by The Row—including this oversized cashmere sweater.

Leset pants.

(Image credit: Leset)

Leset Pointelle Boxer Pants (Was $120, Now $90)

These pointelle Leset pants are 25% off. You could wear them with the matching long sleeve top or cardigan for an at-home outfit that still feels cute.

Jenny Bird earrings.

(Image credit: Jenny Bird)

Jenny Bird Small Staple Hoops (Was $98, Now $73)

You can't go wrong with everyday gold hoops.

Pureology Pure Volume Shampoo and Conditioner.

(Image credit: Pureology)

Pureology Pure Volume Shampoo and Conditioner Set (Was $74, Now $51)

I’ve used the Pureology Color Fanatic Multi-Tasking Leave-In Spray (and loved it), so I’m eyeing the Pure Volume Shampoo and Conditioner Set while it’s on sale.

Abardsion t-shirt.

(Image credit: Abardsion)

Abardsion Slim Fit T-Shirt (Was $10, Now $7)

This T-shirt is extremely comfortable, with a lightweight, stretchy slim fit. The long sleeve version is on sale too.

HighDose sauna blanket.

(Image credit: HigherDose)

HigherDose Infrared Sauna Blanket (Was $698, Now $560)

Yesterday afternoon, I spent 50 minutes in my HigherDose Infrared Sauna Blanket—at home, working on my laptop, fully aware of how ridiculous I probably looked. It feels grounding, and honestly, it just feels good to sweat. Living in New York, I already know this is going to be so nice in the winter.

The HigherDose Red Light Therapy Face Mask is also 20% off right now, marked down from $350 to $280.

Neutrogena Daily Defense Serum

(Image credit: Neutrogena)

Neutrogena Invisible Daily Defense Broad Spectrum SPF 60 (Was $22, Now $9)

I first found out about Neutrogena's Invisible Daily Defense Broad Spectrum SPF 60 from NYC esthetician Sofie Pavitt. It's non-comedogenic, so it's safe for clog-prone skin.

Salt & Stone body wash.

(Image credit: Salt & Stone)

Salt & Stone Antioxidant-Rich Body Wash (Was $36, Now $29)

I’ve been using Salt & Stone body wash for years. My go-to is Santal & Vetiver year-round—perfect if you’re into warm scents. My second favorite is Black Rose & Oud. I’ve tried the others too, so here’s my breakdown: if you like Baccarat Rouge, go for Saffron & Cedar. If you prefer something fresh, try Bergamot & Hinoki or Neroli & Basil.

Diu pilates socks.

(Image credit: Diu)

Diu Life 3-Pack Pilates Socks (Was $15, Now $12)

I could always use more pilates socks, so I'll be grabbing this 3-pack.

Meridian The Original Trimmer.

(Image credit: Meridian)

Meridian The Trimmer Original (Was $50, Now $30)

Associate Features Editor Ana Escalante just let me in on what she decided to buy during the sale: “Is it bad to admit that, instead of buying cute wedding stuff or home goods during Prime Big Deals Says this year, I bought a men’s body hair trimmer? Now, before you give me a weird look and continue scrolling, just know that this product has been my shower holy grail for the last three years. I’m incredibly sensitive to razor bumps while shaving my arms, so in lieu of itchy red spots or cuts in the shower, this re-chargeable device has given me the smoothest, closest shave possible without making me break out into hives the next day. It’s unconventional, but it works!”

Madewell The Essential Bucket Tote Bag

(Image credit: Madewell)

Madewell The Essential Bucket Tote (Was $198, Now $149)

There’s been a definite shift toward bigger bags over the past few seasons, and I’ve been wearing my black carryalls nonstop. I love that I can fit more than just the essentials (I fully embrace being a "bag lady"). This one from Madewell is timeless—you’ll never get sick of it.

Sacheu lip liner.

(Image credit: Sacheu)

Sacheu Lip Liner Stay-N-Peel Off Lip Stain (Was $14, Now $10)

As if the Sacheu lip stain couldn't get any bigger—then Kim Kardashian, Sofia Richie Grainge, and Billie Eilish started using it.

Dr Dennis Gorss peel pads.

(Image credit: Dr Dennis Gross)

Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel (Was $92, Now $73)

If you're into beauty, you already know this is one of the best face exfoliators.

SkinFix Barrier Balancing Water Cream.

(Image credit: SkinFix)

Skinfix Barrier Balancing Water Cream (Was $54, Now $43)

This SkinFix Barrier Balancing Water Cream has been on my skincare wish list—free of pore-clogging ingredients.

Rōz conditioner.

(Image credit: Rōz)

Rōz Foundation Conditioner (Was $42, Now $33)

If I had to name my favorite beauty brand discovery of the year, I’d say Rōz. To be totally honest, I waited a long time to try its products because I was hesitant about the price. I’ve since tried the Santa Lucia Styling Oil and the Milk Hydrating Leave-In Conditioner Hair Serum, both of which I now use every day. I have fine hair, so it’s always been a struggle for me to find the right products. I’m literally obsessed with these two because neither of them weighs down my hair. My best friend, who has extremely thick hair, also loves the brand, so I just texted her that the Foundation Conditioner is on sale.

Camper flats.

(Image credit: Camper)

Camper Right Shoes (Was $165, Now $124)

I’ve written about Camper shoes so many times. I have the Casi Myra pair, and they’re so comfortable—such a perfect fall ballet flat. I wear them all the time.